33Across’ just-launched AttentionX exchange, which also enables time- and attention-based bidding optimization. Editorial Director of AdMonsters, Gavin Dunaway caught up with 33Across’ Eric Wheeler to hear more about the inner workings of AttentionX as well as garner takes on CPM vs. attention-based metrics and how publishers can best take advantage of buyer’s interest in optimizing on time in view.

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By: Gavin Dunaway | Editorial Director of AdMonsters