33ACROSS BLOG

Programmatic News and Trends

Making the Most of Your Programmatic Holiday Spending
September 10, 2018 Industry Insights | By 33Across
Making the Most of Your Programmatic Holiday Spending

With Labor Day behind us, it’s the perfect opportunity to re-examine your programmatic strategy for this year’s big holiday push. And, regardless of your specific KPIs, starting with some best practices around key fundamentals a great way…

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Video: The Evolving Programmatic Landscape
July 5, 2018 Events | By 33Across
Video: The Evolving Programmatic Landscape

Amidst the hustle and bustle of meetings, panels, and receptions at Cannes Lions, we were fortunate to grab some time with a knowledgeable panel of experts for a candid conversation about the Evolving Programmatic Landscape. Moderated by Gavin Dunaway, Editorial Director of AdMonsters, our panel dove into topics such Moving Beyond Viewability and…

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The Missing Conversation At Cannes: Programmatic Needs a Better Canvas
July 5, 2018 Events | By MediaPost
The Missing Conversation At Cannes: Programmatic Needs a Better Canvas

There was no shortage of brilliant examples of the convergence of advertising and technology at this year’s Cannes Lions festival, including innovative applications of AI and VR. But more than 80% of digital advertising spend will be programmatic this year, according to eMarketer. So in that sense the divide between creative…

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Preparing for the GDPR
May 23, 2018 Industry Insights | By Blair Pecka
Preparing for the GDPR

On Friday, May 25th, the General Data Protection legislation (GDPR) will go into effect for all countries in the European Economic Area (EEA). The GDPR unifies consumer data privacy regulation across the EEA and sets strict standards surrounding the use and disclosure of personal data…

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Making the Most of the Small Screen
May 22, 2018 Publishers Perspectives | By 33Across
Making the Most of the Small Screen

In 2017, mobile internet traffic accounted for over 52% of total global online traffic. The mobile world we live in results in the majority of users accessing the internet on smaller screens instead of traditional desktop screens. With initiatives like the Better Ads Coalition, we have to start…

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3 Tips to Drive Memorial Day Campaign ROI
May 3, 2018 Industry Insights, Programmatic | By 33Across
3 Tips to Drive Memorial Day Campaign ROI

Summer’s unofficial start is upon us. Before you fire up the grill or hit the beach, make sure you have the right approach to add some extra sizzle to your holiday campaigns…

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Breaking The Cycle: 3 Pillars For Progress
April 23, 2018 Industry Insights | By Eric Wheeler
Breaking The Cycle: 3 Pillars For Progress

For years, the digital advertising industry settled into a predictable pattern. Let’s call it SBLR for short: Soul Searching, Big Speech (typically at the IAB or ANA annual meeting), Little Industry Action, Repeat. Not much progress was made toward cleaning-up programmatic advertising or even defining what “cleaning-up” actually meant….

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Digiday Publishing Summit Europe:  What Publishers Can Expect In 2018
February 28, 2018 Events | By 33Across
Digiday Publishing Summit Europe: What Publishers Can Expect In 2018

Monaco, known as the playground of the rich and famous, was the location of Digiday Publishing Summit Europe 2018.  Despite being a virtual ghost town in February, hundreds of Europe’s leading publishers gathered to discuss hot industry topics and the latest trends. Here are a few of my takeaways from attending the event…

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Successfully Monetizing in a World of Better Ads
February 15, 2018 Publishers Perspectives | By 33Across
Successfully Monetizing in a World of Better Ads

We’re sure you’ve heard the news. Starting Thursday, February 15, Google will begin to block ads deemed intrusive by the Better Ads Coalition (CBA). After surveying over 25,000 Internet users, the CBA determined…

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Forced Redirects | What You Need to Know and How to be Proactive
February 6, 2018 Industry InsightsPublishers Perspectives | By 33Across
Forced Redirects | What You Need to Know and How to be Proactive

You’ve most likely heard about the influx of forced redirects that’s hit the industry, or ads that contain code to redirect a user to another page. Usually, this new page will have some sort of fake offer or is another malware ploy….

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Ads.txt | Be Part of the Solution
July 12, 2017 Industry InsightsPublishers Perspectives | By 33Across
Ads.txt | Be Part of the Solution

Recently, the Interactive Advertising Bureau Tech Lab launched ads.txt to help increase transparency within the programmatic ecosystem. Ads.txt gives publishers better control over their inventory and in return protects buyers against unauthorized sellers…

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Friday Fives: Bageshri Lagu, Gives Career Advice and Her Food Speciality
June 23, 2017 Friday Fives | By 33Across
Friday Fives: Bageshri Lagu, Gives Career Advice and Her Food Speciality

The products we create would be impossible to manage without the efforts of our product management team. For this Friday Fives the spotlight is on Bageshri Lagu, our Director of Product Management. She spilling the tea on what excites her about working for 33Across as well as her specialty dish!…

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3 Ways Publishers can Monetize Micro-Moments
May 19, 2017 Publishers Perspectives | By 33Across
3 Ways Publishers can Monetize Micro-Moments

Gone are the days of  aimlessly surfing the internet, everyone is online—all of the time. Now it’s all about capturing a user’s moments on granular levels in real-time…

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Digiday Programmatic Summit Europe: Tightening the ad tech ecosystem
May 2, 2017 Events | By 33Accross
Digiday Programmatic Summit Europe: Tightening the ad tech ecosystem

Publishers, buyers, and ad tech partners gathered earlier this week in Dublin for Digiday Programmatic Summit Europe. Throughout the three-day event, both publishers and marketers took deep dives into the challenges surrounding the automated ad buying process. Below are a few of my takeaways…

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Digiday Publishing Summit Europe: The Power of Publishers
February 28, 2017 Events | By 33Across
Digiday Publishing Summit Europe: The Power of Publishers

Last week in Lisbon, leading publishers across Europe and abroad gathered for the first Digiday Publishing Summit Europe of 2017.  As expected header bidding, ad blocking, and the “Google/Facebook duopoly” were amongst the dominant topics…

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IAB 2017: The call for Quality and Transparency
February 3, 2017 Industry Insights | By 33Across
IAB 2017: The call for Quality and Transparency

Earlier this week during Interactive Advertising Bureau’s (IAB) annual conference, attendees including myself were called on to provide a better experience across the entire ad tech ecosystem…

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3 tips for Publishers to Monetize and Beat the Q1 Blues
January 31, 2017 Publishers Perspectives | By 33Across
3 tips for Publishers to Monetize and Beat the Q1 Blues

Winter has officially arrived. The days are shorter and temperatures are low, but that doesn’t mean your fill rate has to be. Coming off of a profitable holiday season, we know that Q1 can be a challenging time for publishers to monetize. Rest assured there is a way to get through the season. Here are a few tips…

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33Across Takes on CES
January 12, 2017 Events | By 33Across
33Across Takes on CES

Last week the much anticipated Consumer Electronic Show took place in Las Vegas. Better known as CES, the four day conference provided participants the opportunity to get a first look at what to expect from the tech world in 2017. Team 33Across was in attendance, below are a few of our takeaways…

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Digiday Publishing Summit Europe: Innovation is Key
November 5, 2016 Events | By 33Across
Digiday Publishing Summit Europe: Innovation is Key

Last week, leading publishers from Europe and abroad gathered in Nice for Digiday Publishing Summit Europe.Header bidding, ad blocking, and audience building were among key topics discussed throughout the three day event…

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Social Media Platforms: 3 Tips on How Publishers can Win
October 28, 2016 Publishers Perspectives | By 33Across
Social Media Platforms: 3 Tips on How Publishers can Win

Let’s face it. Social media platforms have become a driving force in publisher monetization. These platforms provide publishers with an opportunity to target a demographic and deliver specified content with precision…

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My 5 Takeaways from DMEXCO
September 26, 2016 Events | By 33Across
My 5 Takeaways from DMEXCO

This year’s DMEXCO event in Cologne, Germany was particular interesting. There was a heatwave in September and a huge turnout from the global digital…

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33Across Now Supports HTTPS Sites
September 6, 2016 Publishers Perspectives | By 33Across
33Across Now Supports HTTPS Sites

HTTP, or hypertext transfer protocol is the way a web server communicates information with browsers like Google Chrome and Safari. HTTP allows visitors to view a site and send information back to the web server…

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4 Types of Programmatic PMPs and How to Choose Them
August 12, 2016 Industry InsightsProgrammatic | By 33Across
4 Types of Programmatic PMPs and How to Choose Them

Since its debut in the programmatic stratosphere, private marketplaces (PMP) have been all the craze. Allowing publishers more control over their inventory and giving buyers the option to purchase premium…

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Health and Wellness: How to Win Programmatically
July 29, 2016 Industry InsightsProgrammatic | By 33Across
Health and Wellness: How to Win Programmatically

Point-of-care patient education media company AccentHeathrecently announced that they acquired PageScience, a programmatic advertising and targeting company for pharmaceutical marketers…

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The Ripple Effect Of A Market Correction
June 17, 2016 | By 33Across
The Ripple Effect Of A Market Correction

It was hard not to miss Mary Meeker’s latest Internet Trends Report, especially the section on economic growth slowing. On the one hand, the report did call out that U.S. internet advertising growth is accelerating…

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Monetize Mobile Web Traffic Programmatically
May 24, 2016 NewsProduct ReleasesProgrammatic | By 33Across
Monetize Mobile Web Traffic Programmatically

We’re excited to announce the addition of Mobile In-Feed placements to our outstream suite of video products. With the addition of this in-article mobile placement, 33Across publishers can now monetize the mobile web at programmatic scale…

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How Publishers Win With 33Across
April 18, 2016 Publishers Perspectives | By 33Across
How Publishers Win With 33Across

Finding innovative ways to monetize your site and increase traffic, can seem overwhelming. With new monetization trends emerging, finding trustworthy partners that understand your site and are easy to install can be challenging…

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