Direct Connect

Bringing control, transparency, and quality to programmatic

The programmatic supply path has become inefficient and non-transparent for buyers. Direct Connect aims to provide a transparent and scalable platform enabling true SPO and real-time inventory filters.

Direct Access: Agency-branded header adapter for priority direct, single-path access for true SPO

”Upstream” Real-time Filters: Data, context, and quality filters in the Header or via S2S remove need for filtering at SSP and DSP level

Transparent Exchange: Fixed fee transactions and payment structures for transparency and control

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