Bringing control, transparency, and quality to programmatic
The programmatic supply path has become inefficient and non-transparent for buyers. Direct Connect aims to provide a transparent and scalable platform enabling true SPO and real-time inventory filters.
Direct Access: Agency-branded header adapter for priority direct, single-path access for true SPO
”Upstream” Real-time Filters: Data, context, and quality filters in the Header or via S2S remove need for filtering at SSP and DSP level
Transparent Exchange: Fixed fee transactions and payment structures for transparency and control