Making the Most of Your Programmatic Holiday Spending

September 10, 2018By 33Across

With Labor Day behind us, it’s the perfect opportunity to re-examine your programmatic strategy for this year’s big holiday push. And, regardless of your specific KPIs, starting with some best practices around key fundamentals a great way…

Video: The Evolving Programmatic Landscape

July 5, 2018By 33Across

Amidst the hustle and bustle of meetings, panels, and receptions at Cannes Lions, we were fortunate to grab some time with a knowledgeable panel of experts for a candid conversation about the Evolving Programmatic Landscape. Moderated by Gavin Dunaway, Editorial Director of AdMonsters, our panel dove into topics such Moving Beyond Viewability and…

The Missing Conversation At Cannes: Programmatic Needs a Better Canvas

July 5, 2018By MediaPost

There was no shortage of brilliant examples of the convergence of advertising and technology at this year’s Cannes Lions festival, including innovative applications of AI and VR. But more than 80% of digital advertising spend will be programmatic this year, according to eMarketer. So in that sense the divide between creative…

Preparing for the GDPR

May 23, 2018By Blair Pecka

On Friday, May 25th, the General Data Protection legislation (GDPR) will go into effect for all countries in the European Economic Area (EEA). The GDPR unifies consumer data privacy regulation across the EEA and sets strict standards surrounding the use and disclosure of personal data…

Making the Most of the Small Screen

May 22, 2018By 33Across

In 2017, mobile internet traffic accounted for over 52% of total global online traffic. The mobile world we live in results in the majority of users accessing the internet on smaller screens instead of traditional desktop screens. With initiatives like the Better Ads Coalition, we have to start…

3 Tips to Drive Memorial Day Campaign ROI

May 3, 2018By 33Across

Summer’s unofficial start is upon us. Before you fire up the grill or hit the beach, make sure you have the right approach to add some extra sizzle to your holiday campaigns…