Welcome to the last 4th quarter with the third-party cookie. Unless you’re feeling 100% confident in your cookieless monetization strategy, this is the post for you. If you’re interested in increasing…
Increasing your financial worth has a different meaning depending on your audience. Whether you’re trying to find a tax incentive, uncover a new revenue stream, or looking for coins under a sofa cushion, most of us could use a little more spending power in Q4. 2023 will be the last…
Black Friday and Cyber Week are officially here – both of which bring some of the biggest retail deals of the year. Retailers have been diligently planning for these large-scale events, but may be left wondering what role the economy and the aftermath…
Our newest Partner Spotlight is Shinez; a leading storytelling platform that distributes entertaining and engaging stories across social media and the open web to over 60M readers. We spoke with…
Q4 is fully underway, and publishers shouldn’t miss out on the huge revenue potential that this quarter brings. We share the tips and tricks publishers need to follow so that they get the most out of their cookieless inventory this holiday season.
Lexicon immediately makes your inventory addressable, but did you know that there are ways to take your cookieless monetization to the next level? Below you will find essential tips and tricks that we’ve…
Today, the majority of programmatic revenue runs on third-party cookies, leaving almost half of a publisher’s inventory under-monetized. Looking ahead to Google’s plan to phase out third-party cookies in 2023, the problem will only get worse. With over 40 registered ID Modules in Prebid and 80-plus IDs in-market to choose from, publishers have…
Factinate, a website dedicated to finding and sharing interesting facts about science, history, animals, film, people, and much more, is our newest Partner Spotlight! Since deploying 33Across’ Lexicon solution, they have seen a significant boost in cookieless revenue. In this Partner Spotlight edition, you’ll get to see…
Shinez, a leading storytelling platform that distributes entertaining and engaging stories across social media and the open web to over 45M readers, partnered with 33Across to help them to address their (seemingly) unaddressable inventory. Shinez drives social traffic and builds loyal audiences…
We are excited to introduce our newest series, Partner Spotlight, where we highlight our wonderful partners and how we’ve helped them to armor up for the cookieless world. This edition of Partner Spotlight features DailyMail.com, one of the world’s largest English-speaking newspaper websites with more than 185m global unique browsers….
2021 has certainly been an action-packed year for the ad tech industry. Between Apple’s IDFA, Google’s announcement to extend the deprecation of the cookie, and M&A activity, we’ve all had to ebb and flow. Will 2022…
Typically, my usual advice to publishers for Q1 is pretty light. However, railing after 2020’s dumpster fire, publishers will need a more aggressive strategy. Think of it more like a plan of attack. In the first few months of 2021, we can expect to see a significant…
Now that we ended the rollercoaster year of 2020, it’s time for publishers to brush the dirt off and take a hard look in the mirror and repeat: This is your year. It’s time to be in control. You’ve got your own first-party data which is worth its weight in gold, now you just need…
2020 continues to be unpredictable as we head into the holiday season. We wanted to share a few key points with our supply partners to help prepare you for a less than normal Q4. Between the constant headlines of COVID-19, economic uncertainty, and the election, it’s almost impossible to…
With social isolation comes a change in media consumption. Learn how publishers can adjust their monetization strategy as consumers stay home.
You may be in a full seasonal holiday frenzy but Q1 is lurking around the corner. We don’t want to kill your holiday buzz but we put together a few tips that you can use to prepare for the not so “most wonderful” time of the year. …
We’re excited to announce that after a hiatus we are officially operating in Europe. For over a year, we’ve dedicated resources to make sure that we are properly complying…
Q4 is right around the corner and this year eMarketer predicts that we will hit the $1 trillion mark in holiday sales. While you finish putting the final touches on your quarterly revenue plan, we put together a few tips to maximize…
In 2017, mobile internet traffic accounted for over 52% of total global online traffic. The mobile world we live in results in the majority of users accessing the internet on smaller screens instead of traditional desktop screens. With initiatives like the Better Ads Coalition, we have to start…
We’re sure you’ve heard the news. Starting Thursday, February 15, Google will begin to block ads deemed intrusive by the Better Ads Coalition (CBA). After surveying over 25,000 Internet users, the CBA determined…
You’ve most likely heard about the influx of forced redirects that’s hit the industry, or ads that contain code to redirect a user to another page. Usually, this new page will have some sort of fake offer or is another malware ploy….
Recently, the Interactive Advertising Bureau Tech Lab launched ads.txt to help increase transparency within the programmatic ecosystem. Ads.txt gives publishers better control over their inventory and in return protects buyers against unauthorized sellers…
Last week Google announced that in 2018 Chrome will have its own ad blocker. By the end of 2017, EMarketer expects for the use of ad blockers to increase by double-digits therefore this move should come at no surprise…
Gone are the days of aimlessly surfing the internet, everyone is online—all of the time. Now it’s all about capturing a user’s moments on granular levels in real-time…
We recently reached out to our AMP enabled publishers to understand their overall AMP experience, what they…
Winter has officially arrived. The days are shorter and temperatures are low, but that doesn’t mean your fill rate has to be. Coming off of a profitable holiday season, we know that Q1 can be a challenging time for publishers to monetize. Rest assured there is a way to get through the season. Here are a few tips…
Let’s face it. Social media platforms have become a driving force in publisher monetization. These platforms provide publishers with an opportunity to target a demographic and deliver specified content with precision…
HTTP, or hypertext transfer protocol is the way a web server communicates information with browsers like Google Chrome and Safari. HTTP allows visitors to view a site and send information back to the web server…
Wondering what buyers expect from publishers is enough to keep you up at night. Impressions, viewability, and quality traffic are just the tip of the iceberg…
Finding innovative ways to monetize your site and increase traffic, can seem overwhelming. With new monetization trends emerging, finding trustworthy partners that understand your site and are easy to install can be challenging…
