Preparing for the GDPR

May 23, 2018By Blair PeckaBlog, Featured, Industry Initiatives

On Friday, May 25th, the General Data Protection legislation (GDPR) will go into effect for all countries in the European Economic Area (EEA). The GDPR unifies consumer data privacy regulation across the EEA and sets strict standards surrounding the use and disclosure of personal data…

Breaking The Cycle: 3 Pillars For Progress

April 23, 2018By Eric WheelerBlog, Industry Initiatives

For years, the digital advertising industry settled into a predictable pattern. Let’s call it SBLR for short: Soul Searching, Big Speech (typically at the IAB or ANA annual meeting), Little Industry Action, Repeat. Not much progress was made toward cleaning-up programmatic advertising or even defining what “cleaning-up” actually meant….