Preparing for the GDPR

May 23, 2018Blog, Featured, Industry Initiatives

On Friday, May 25th, the General Data Protection legislation (GDPR) will go into effect for all countries in the European Economic Area (EEA). The GDPR unifies consumer data privacy regulation across the EEA and sets strict standards surrounding the use and disclosure of personal data…

Making the Most of the Small Screen

May 22, 2018Blog, Featured, Publishers Perspectives

In 2017, mobile internet traffic accounted for over 52% of total global online traffic. The mobile world we live in results in the majority of users accessing the internet on smaller screens instead of traditional desktop screens. With initiatives like the Better Ads Coalition, we have to start…

Breaking The Cycle: 3 Pillars For Progress

April 23, 2018Blog, Industry Initiatives

For years, the digital advertising industry settled into a predictable pattern. Let’s call it SBLR for short: Soul Searching, Big Speech (typically at the IAB or ANA annual meeting), Little Industry Action, Repeat. Not much progress was made toward cleaning-up programmatic advertising or even defining what “cleaning-up” actually meant….

Digiday Publishing Summit Europe: What Publishers Can Expect In 2018

February 28, 2018Blog, Events

Monaco, known as the playground of the rich and famous, was the location of Digiday Publishing Summit Europe 2018.  Despite being a virtual ghost town in February, hundreds of Europe’s leading publishers gathered to discuss hot industry topics and the latest trends. Here are a few of my takeaways from attending the event…

Digiday Programmatic Summit Europe: Tightening the ad tech ecosystem

May 2, 2017Blog, Events

Publishers, buyers, and ad tech partners gathered earlier this week in Dublin for Digiday Programmatic Summit Europe. Throughout the three-day event, both publishers and marketers took deep dives into the challenges surrounding the automated ad buying process. Below are a few of my takeaways…

Digiday Publishing Summit Europe: The Power of Publishers

February 28, 2017Blog, Events

Last week in Lisbon, leading publishers across Europe and abroad gathered for the first Digiday Publishing Summit Europe of 2017.  As expected header bidding, ad blocking, and the “Google/Facebook duopoly” were amongst the dominant topics…

3 tips for Publishers to Monetize and Beat the Q1 Blues

January 31, 2017Blog, Publishers Perspectives

Winter has officially arrived. The days are shorter and temperatures are low, but that doesn’t mean your fill rate has to be. Coming off of a profitable holiday season, we know that Q1 can be a challenging time for publishers to monetize. Rest assured there is a way to get through the season. Here are a few tips…

33Across Takes on CES

January 12, 2017Blog, Events

Last week the much anticipated Consumer Electronic Show took place in Las Vegas. Better known as CES, the four day conference provided participants the opportunity to get a first look at what to expect from the tech world in 2017. Team 33Across was in attendance, below are a few of our takeaways…

Digiday Publishing Summit Europe: Innovation is Key

November 5, 2016Blog, Events

Last week, leading publishers from Europe and abroad gathered in Nice for Digiday Publishing Summit Europe.Header bidding, ad blocking, and audience building were among key topics discussed throughout the three day event…

My 5 Takeaways from DMEXCO

September 26, 2016Blog, CTA, Events

This year’s DMEXCO event in Cologne, Germany was particular interesting. There was a heatwave in September and a huge turnout from the global digital…

The Ripple Effect Of A Market Correction

June 17, 2016Blog

It was hard not to miss Mary Meeker’s latest Internet Trends Report, especially the section on economic growth slowing. On the one hand, the report did call out that U.S. internet advertising growth is accelerating…

How Publishers Win With 33Across

April 18, 2016Blog, CTA, Publishers Perspectives

Finding innovative ways to monetize your site and increase traffic, can seem overwhelming. With new monetization trends emerging, finding trustworthy partners that understand your site and are easy to install can be challenging…