Video: The Evolving Programmatic Landscape

July 5, 2018By 33AcrossBlog, Events, Featured

Amidst the hustle and bustle of meetings, panels, and receptions at Cannes Lions, we were fortunate to grab some time with a knowledgeable panel of experts for a candid conversation about the Evolving Programmatic Landscape. Moderated by Gavin Dunaway, Editorial Director of AdMonsters, our panel dove into topics such Moving Beyond Viewability and…

Preparing for the GDPR

May 23, 2018By Blair PeckaBlog, Featured, Industry Initiatives

On Friday, May 25th, the General Data Protection legislation (GDPR) will go into effect for all countries in the European Economic Area (EEA). The GDPR unifies consumer data privacy regulation across the EEA and sets strict standards surrounding the use and disclosure of personal data…

Making the Most of the Small Screen

May 22, 2018By 33AcrossBlog, Featured, Publishers Perspectives

In 2017, mobile internet traffic accounted for over 52% of total global online traffic. The mobile world we live in results in the majority of users accessing the internet on smaller screens instead of traditional desktop screens. With initiatives like the Better Ads Coalition, we have to start…

Breaking The Cycle: 3 Pillars For Progress

April 23, 2018By Eric WheelerBlog, Industry Initiatives

For years, the digital advertising industry settled into a predictable pattern. Let’s call it SBLR for short: Soul Searching, Big Speech (typically at the IAB or ANA annual meeting), Little Industry Action, Repeat. Not much progress was made toward cleaning-up programmatic advertising or even defining what “cleaning-up” actually meant….

Digiday Publishing Summit Europe: What Publishers Can Expect In 2018

February 28, 2018By 33AcrossBlog, Events

Monaco, known as the playground of the rich and famous, was the location of Digiday Publishing Summit Europe 2018.  Despite being a virtual ghost town in February, hundreds of Europe’s leading publishers gathered to discuss hot industry topics and the latest trends. Here are a few of my takeaways from attending the event…

33Across Takes on CES

January 12, 2017By 33AcrossBlog, Events

Last week the much anticipated Consumer Electronic Show took place in Las Vegas. Better known as CES, the four day conference provided participants the opportunity to get a first look at what to expect from the tech world in 2017. Team 33Across was in attendance, below are a few of our takeaways…

The Ripple Effect Of A Market Correction

June 17, 2016By 33AcrossBlog

It was hard not to miss Mary Meeker’s latest Internet Trends Report, especially the section on economic growth slowing. On the one hand, the report did call out that U.S. internet advertising growth is accelerating…