Here at 33Across we pride ourselves on providing publishers with groundbreaking publisher technology products. The products we create would be impossible to manage without the efforts of our product management team. For this Friday Fives the spotlight is on Bageshri Lagu, our Director of Product Management. She spilling the tea on what excites her about working for 33Across as well as her specialty dish!

How did you get your start in product management? What advice do you have for someone entering the field?
I started my career in product management defining software features for Motorola phones. Anyone looking to transition into product management should look into certificate courses. They should also join meet ups,check out product management-focused blogs, and attend webinars to learn more about the field.


What excites you about working at 33Across?
33Across’ culture of collaboration, innovation, and excellence motivates and excites me everyday. I know everyone brings their best and we work really well together as a team.

In comparison to other industries, what makes being a product manager within ad tech different?
Compared to my experience in mobile software, apps, and content; I find Ad Tech to be faster moving. This industry is complex and ever-changing with many players. With so much competition, you really have to think about what will make your product stand out from others and also anticipate industry trends.

What are a few personality traits that make for a successful career in product management?
Being a good listener, an influencer, a problem solver, and having a business mindset are all top personality traits of a great product manager.

Do you cook? If so what is your specialty dish?
I would call my style of cooking as somewhat traditional Indian cuisine. My specialty dish is Goan coconut chicken curry.