33ACROSS BLOG

Programmatic News and Trends

Preparing for the GDPR
May 23, 2018
Preparing for the GDPR

On Friday, May 25th, the General Data Protection legislation (GDPR) will go into effect for all countries in the European Economic Area (EEA). The GDPR unifies consumer data privacy regulation across the EEA and sets strict standards surrounding the use and disclosure of personal data…

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Making the Most of the Small Screen
May 22, 2018
Making the Most of the Small Screen

In 2017, mobile internet traffic accounted for over 52% of total global online traffic. The mobile world we live in results in the majority of users accessing the internet on smaller screens instead of traditional desktop screens. With initiatives like the Better Ads Coalition, we have to start…

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Breaking The Cycle: 3 Pillars For Progress
April 23, 2018
Breaking The Cycle: 3 Pillars For Progress

For years, the digital advertising industry settled into a predictable pattern. Let’s call it SBLR for short: Soul Searching, Big Speech (typically at the IAB or ANA annual meeting), Little Industry Action, Repeat. Not much progress was made toward cleaning-up programmatic advertising or even defining what “cleaning-up” actually meant….

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Digiday Publishing Summit Europe:  What Publishers Can Expect In 2018
February 28, 2018
Digiday Publishing Summit Europe: What Publishers Can Expect In 2018

Monaco, known as the playground of the rich and famous, was the location of Digiday Publishing Summit Europe 2018.  Despite being a virtual ghost town in February, hundreds of Europe’s leading publishers gathered to discuss hot industry topics and the latest trends. Here are a few of my takeaways from attending the event…

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Ads.txt | Be Part of the Solution
July 12, 2017
Ads.txt | Be Part of the Solution

Recently, the Interactive Advertising Bureau Tech Lab launched ads.txt to help increase transparency within the programmatic ecosystem. Ads.txt gives publishers better control over their inventory and in return protects buyers against unauthorized sellers…

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3 tips for Publishers to Monetize and Beat the Q1 Blues
January 31, 2017
3 tips for Publishers to Monetize and Beat the Q1 Blues

Winter has officially arrived. The days are shorter and temperatures are low, but that doesn’t mean your fill rate has to be. Coming off of a profitable holiday season, we know that Q1 can be a challenging time for publishers to monetize. Rest assured there is a way to get through the season. Here are a few tips…

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33Across Takes on CES
January 12, 2017
33Across Takes on CES

Last week the much anticipated Consumer Electronic Show took place in Las Vegas. Better known as CES, the four day conference provided participants the opportunity to get a first look at what to expect from the tech world in 2017. Team 33Across was in attendance, below are a few of our takeaways…

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My 5 Takeaways from DMEXCO
September 26, 2016
My 5 Takeaways from DMEXCO

This year’s DMEXCO event in Cologne, Germany was particular interesting. There was a heatwave in September and a huge turnout from the global digital…

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33Across Now Supports HTTPS Sites
September 6, 2016
33Across Now Supports HTTPS Sites

HTTP, or hypertext transfer protocol is the way a web server communicates information with browsers like Google Chrome and Safari. HTTP allows visitors to view a site and send information back to the web server…

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The Ripple Effect Of A Market Correction
June 17, 2016
The Ripple Effect Of A Market Correction

It was hard not to miss Mary Meeker’s latest Internet Trends Report, especially the section on economic growth slowing. On the one hand, the report did call out that U.S. internet advertising growth is accelerating…

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Monetize Mobile Web Traffic Programmatically
May 24, 2016
Monetize Mobile Web Traffic Programmatically

We’re excited to announce the addition of Mobile In-Feed placements to our outstream suite of video products. With the addition of this in-article mobile placement, 33Across publishers can now monetize the mobile web at programmatic scale…

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How Publishers Win With 33Across
April 18, 2016
How Publishers Win With 33Across

Finding innovative ways to monetize your site and increase traffic, can seem overwhelming. With new monetization trends emerging, finding trustworthy partners that understand your site and are easy to install can be challenging…

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