Debunked: The 3 Biggest Myths of Time-In-View-Based Buying
For most marketers, it seems intuitive that having their ad in-view for a greater length of time would be beneficial. Programmatic media buying offers a unique opportunity for greater control, visibility, and scale around time-in-view. Unfortunately, several…
A New Standard for Programmatic Transparency
As the programmatic supply chain grows more complex, buyers have become increasingly concerned about protecting themselves against fraudulent inventory and ensuring they’re taking the most efficient path to every impression. At 33Across, we’ve been working hard to provide buyers with as much transparency as possible…
Attention Metrics are Shaping Ad Industry Dynamics in Japan
Two threads unite the global ad industry across different languages, currencies and cultural norms: Everyone is trying to capture consumer attention, and it’s getting harder (and more expensive) to do it. Yet there’s another global dynamic in the mix that we all have to consider in this…
Friday Fives with our Director of Client Success and Data Partnerships, Jamar Demorin
Jamar Demorin is the Director of Client Success and Data Partnerships at 33Across. He’s an avid photographer (he even shot a few of the portraits on our executive page), a data enthusiast, and a three-and-a-half year company…
Creative, Tech, and Content Converge: 3 Takeaways from Cannes 2019
Cannes Lions has long provided a unique platform for perspectives from advertising and media executives from across the globe. This year was certainly no exception as its growing breadth of attendees continued to push the event beyond…
Eliminating Vendor Risk Is a Critical Step to Win Back Consumer Trust
You don’t have to work in ad tech (or even advertising at all) to know that there’s a growing sense of distrust around how people’s personal information is being…
Digiday Programmatic Austin: The road to transparency
Last week, 33Across traveled to Austin to attend Digiday’s Programmatic Marketing Summit to hear from brands, agencies, and partners. Along with the warm weather, surplus of barbeque, and local beers, Austin did not disappoint with the discussions surrounding…
High Impact, Low Effort: Three Ways to Capture More Revenue with Impact Ads
Publishers in search of breakthrough ad solutions have to walk a fine line: Finding ads that spark user interest and capture attention, while ensuring that they don’t add unnecessary tech that could…
Make the most of the $36 Billion Memorial Day opportunity
Last year Memorial Day was slated to be the second largest retail season after the Q4 Holiday Season. With an estimated $36 Billion in spend, Memorial Day has become more than just …
Winning the Fight for Consumer Attention | Video Series
We recently hosted a dynamic roundtable of digital advertising leaders to discuss the industry’s fight for consumer attention, including current viewability standards and efforts to move beyond…
Impact Header Bidding: Our New Scalable Solution for the Attention Economy
Capturing people’s attention in the age of instant gratification and micro-moments requires the right blend of content, creativity, and innovation.Publishers deliver…
European publishers discuss revenue trends for 2019 Key Highlights | Digiday Publishing Summit Milan
Digiday held their first Publisher European Summit of 2019 in Milan to discuss current and upcoming trends in digital advertising landscape for publishers. Over a two day period…
High Desert Recap: Consumer Trust & Marketplace Disruption in Advertising
One question dominated conversations among publishers and platforms — along with a new crop of challenger or “disruptor” brands — at this year’s IAB ALM: How can we as an industry win back consumer trust…
A 2019 Recession Isn’t Certain, But A Downturn Could Shake Up Ad Tech
Economic downturns are both cyclical and inevitable. Since getting my first advertising job in 1993, I’ve been through a few recessions. With the exception of Sept. 11, 2001, most are relatively easy to spot. It’s usually a perfect storm that builds…
Powering Success: 33Across Concludes 6th Annual Hackathon
Feelings of pride, triumph, excitement, awe, and maybe a touch of disappointment are running through the 33Across offices as our 6th hackathon just wrapped. In just 24 hours, 10 teams across the US and India worked together to create hacks based on…
CES Panel Takeaways: Adding Value in the Face of a Recession
Last week were fortunate enough to host a fantastic panel of industry experts as part of our Rejuvenation Roundtable and Brunch event during CES. Since our room at the Aria was a safe distance from the …
How Publishers and Platforms Can Put Privacy First
The Interactive Advertising Bureau has just gone on the record in favor of Federal privacy regulations, and with the looming ePrivacy Regulation and the California Consumer Privacy Act, it’s clear that scrutiny around data usage and privacy…
Where Will the Quest for Audience Attention Lead in 2019?
Throughout this year, we’ve seen a growing chorus of marketers demand increased transparency, quality, and attention for their programmatic advertising investment. Industry initiatives like Ads.txt and the MRC’s viewability standard have helped…
It’s About Time: The Case for Real Attention Metrics
Programmatic advertising has a quality control problem, but it’s probably not the way you think. We have an opportunity to deliver value for all parties involved — publishers, advertisers, platforms, and of course, the users — but it requires a shift in thinking that frankly, I’m not sure the…
Our New Adaptor Makes Header Bidding Even Better
Here’s how our new adaptor makes Header Bidding even better. According to industry estimates, header bidding penetration in the US has surpassed 70 percent among the top 1,000 properties. Publishers have seen the benefits of increased competition…
Talking Privacy and Transparency: Three Takeaways from DPS Europe
Last week, Digiday held their second European Publisher summit of the year in Barcelona to discuss the latest trends and hot topics and anoint this year’s top buzzwords. A number of influential changes are on the horizon…
Industry Leaders Sound Off on Winning the Fight for Consumer Attention
The fight for customer attention has been deceptively complex, especially across the programmatic ecosystem. Even as buyers and sellers work to clear the bar for today’s viewability standards, they’re actively planning to move beyond them. But how can…
Talking Monetization: 3 Insights from the Digiday Publisher Summit
Now that some of the dust has settled from a frenzied two days in Cologne, we caught up with Yuri Burka, our Managing Director of Europe, for a download of the biggest trends and customer talking points from the 2018 DMEXCO conference.
Transparency Remains Top of Mind (and Other Key Takeaways from Cologne)
Now that some of the dust has settled from a frenzied two days in Cologne, we caught up with Yuri Burka, our Managing Director of Europe, for a download of the biggest trends and customer talking points from the 2018 DMEXCO conference.
Introducing a new kind of open exchange
We’re excited to announce the launch of AttentionX™, the first open exchange offering only viewable inventory and beyond, including high impact formats and attention-based ad products. Sadly, 50-70% of all inventory on exchanges today is…
Making the Most of Your Programmatic Holiday Spending
With Labor Day behind us, it’s the perfect opportunity to re-examine your programmatic strategy for this year’s big holiday push. And, regardless of your specific KPIs, starting with some best practices around key fundamentals a great way…
Three Things All Marketers Should Know About Their Programmatic Investment
Programmatic “in-housing” — or the trend of marketers managing their programmatic media buying directly — remains one of the industry’s hottest topics. We see this reflected in a recent…
Friday Fives: Our Director, Publisher Acquisition Talks About Understanding Publisher Needs, Data, and His Favorite Vacation
Establishing and maintaining close relationships with publishers is crucial to our success at 33Across. Saajan Patel, our Director of Publisher Acquisition understands the specific needs for our publishers…
Last Week Today: Spotify and Programmatic, Premium Programmatic, and Going Ads.txt-Only
What was the buzz around the office last week? Spotify’s programmatic business is growing, tips to ensure premium programmatic continues to grow, and more advertisers going ads.txt-only…
Last Week Today: Addressable TV, Snapchat’s Tools, and Last-Minute Video Ads
What was the buzz around the office last week? Addressable TV expected to account for half of ad spend, Snapchat’s tools competing with Facebook, and how last-minute video ads are winning…
Last Week Today: Leveraging Data Post-GDPR, Managing the Tech Stack, and Spending Big on Back-To-School
What was the buzz around the office last week? How brands must approach using data post-GDPR, how publishers can better manage their tech stack, and big spending on back-to-school data segments…
Friday Fives: Our SVP of Operations and Analytics Talks Monetization, Improving Yield, and His Love Of Napa Valley
Welcome to Friday! For this edition of Friday Fives we’re chatting with our SVP of Operations and Analyics. Check out his take on publisher monetization, yield, and dreams of Napa Valley…
Last Week Today: Artificial Intelligence, More Transparency in Ad Tech, and Guaranteed Programmatic Deals
What was the buzz around the office last week? What publishers and advertisers think of artificial intelligence, providing more transparency in programmatic, and how GDPR is increasing the demand for guaranteed programmatic deals…
Video: The Evolving Programmatic Landscape
Amidst the hustle and bustle of meetings, panels, and receptions at Cannes Lions, we were fortunate to grab some time with a knowledgeable panel of experts for a candid conversation about the Evolving Programmatic Landscape. Moderated by Gavin Dunaway, Editorial Director of AdMonsters, our panel dove into topics such Moving Beyond Viewability and…
The Missing Conversation At Cannes: Programmatic Needs a Better Canvas
There was no shortage of brilliant examples of the convergence of advertising and technology at this year’s Cannes Lions festival, including innovative applications of AI and VR. But more than 80% of digital advertising spend will be programmatic this year, according to eMarketer. So in that sense the divide between creative…
Last Week Today: GDPR for Small Businesses, Facebook’s New Policies, and Threats to The Duopoly
What was the buzz around the office last week? How small businesses can survive GDPR, Facebook’s new transparency policy, and how new ad tech acquisitions could threaten the duopoly….
Last Week Today: Context Is Key, Programmatic and Midterm Elections, and Monetizing with Audiences
What was the buzz around the office last week? Ad tech going back to contextual targeting, what to expect programmatically during midterm elections, and how audiences can help publishers monetize…
Friday Fives: Our Director of Video, Hsiao-Chi Weng On Monetizing Video, Future Trends, and Living in NYC
With the news of Instagram launching its Instagram TV, it’s pretty evident that video is the future of advertising technology. Hsiao-Chi Weng, our Director of Video Operations understands the importance…
Last Week Today: Changing the Trust Conversation, Facebook Is Still Beneficial, and the AT&T and Timer Warner Merger
What was the buzz around the office last week? Revisiting trust and ad fraud, the benefits of Facebook post-data scandal, and the AT&T and Time Warner merger….
Digiday Video Summit: Monetizing Video Through Interesting Times
Last Week, myself along with a few others from our UK team were lucky enough to visit a surprisingly sunny Amsterdam for Digiday’s Video Summit Europe. Publishers from throughout Europe came together…
Digiday Programmatic Summit: Taking programmatic in-house, GDPR, and trust
This year’s Digiday Programmatic Summit took place in The Big Easy. The weather was hot, the drinks were cold, and the discussions were compelling. The key themes we heard at this year’s event were taking programmatic…
Friday Fives: Arthur Shikhman, our VP of Platforms on GDPR, Data, and 33Across Changes
With new regulations including GDPR, the ability to forecast how these changes will affect certain industries is crucial. Our VP of Platforms, Arthur Shikhman has some …
Preparing for the GDPR
On Friday, May 25th, the General Data Protection legislation (GDPR) will go into effect for all countries in the European Economic Area (EEA). The GDPR unifies consumer data privacy regulation across the EEA and sets strict standards surrounding the use and disclosure of personal data…
Making the Most of the Small Screen
In 2017, mobile internet traffic accounted for over 52% of total global online traffic. The mobile world we live in results in the majority of users accessing the internet on smaller screens instead of traditional desktop screens. With initiatives like the Better Ads Coalition, we have to start…
Last Week Today: GDPR Budget Cuts, More Personal Connections, and Net Neutrality News
What was the buzz around the office last week? More good news about Google’s ad blocker, curated marketplaces are booming, and how…
Friday Fives: Our Software Engineer Gulnara M. chats about being self-taught in code, diversity in tech, and artificial intelligence
Some of us can say that we taught ourselves how to ride a bike, or maybe even how to play an instrument. Our Software Engineer Gulnara Mirzakarimova took it up a few notches by teaching herself how to code!…
3 Tips to Drive Memorial Day Campaign ROI
Summer’s unofficial start is upon us. Before you fire up the grill or hit the beach, make sure you have the right approach to add some extra sizzle to your holiday campaigns…
Friday Fives: Our Director of Channel Sales on Millennial Advantages, Future Buzzwords, and Why He’s An Expert at Programmatic Sales
For this edition of Friday Fives, James explains how being a millenial has its advantages in ad tech, the best part about his job, and why he’s an “expert” with programmatic sales…
Breaking The Cycle: 3 Pillars For Progress
For years, the digital advertising industry settled into a predictable pattern. Let’s call it SBLR for short: Soul Searching, Big Speech (typically at the IAB or ANA annual meeting), Little Industry Action, Repeat. Not much progress was made toward cleaning-up programmatic advertising or even defining what “cleaning-up” actually meant….
Last Week Today: Ad blockers, Curated Marketplaces, and Blockchain Technology Combatting Ad Fraud
What was the buzz around the office last week? More good news about Google’s ad blocker, curated marketplaces are booming, and how…
Friday Fives: Our GM of Publisher Solutions Gives Advice for Women in Tech and Reveals How She invests in Self-care
Anyone who starts their career in tech without a computer is pretty much destined for success. Anita Pollert, our general manager of publisher solutions experienced this…
Friday Fives: How our Director of Programmatic Sales, Kevin Haslam Uses His Former NFL Experience to Win
What’s life in sales without a little competition? Our Director of Programmatic Sales Kevin Haslam knows this all…
Digiday Publishing Summit: When Publishers Play the Long Game
Although the recent nor’easter in NYC caused some travel issues out west, the turn out for Digiday Publishing Summit was still strong in beautiful Vail, Colorado….
Friday Fives: Director of Product Mgmt, Alison Connard Discusses All Things Product, and Her Last Vacation
The best products are a result of a team who knows project management well. Alison Connard, our Director of Product Management is no exception to this rule…
Friday Fives: Alex R. From Our Sales Team on Programmatic Growth and How He Uses His Camera Skills
Welcome to Friday! This week we’re featuring a member of our incredible sales team, Alex Ratajczyk. Recently promoted to Channel Sales Director, Alex is responsible for servicing our demand side platforms…
Digiday Publishing Summit Europe: What Publishers Can Expect In 2018
Monaco, known as the playground of the rich and famous, was the location of Digiday Publishing Summit Europe 2018. Despite being a virtual ghost town in February, hundreds of Europe’s leading publishers gathered to discuss hot industry topics and the latest trends. Here are a few of my takeaways from attending the event…
Friday Fives: Engineering Tips and The Makings of an Awesome Saturdays From Sr. Software Engineer Aparna Hegde
Welcome to Friday! As with most tech companies, our engineers play a major role in our company’s success. One of our Senior Software Engineers Aparna Hegde, is no exception to that rule…
Successfully Monetizing in a World of Better Ads
We’re sure you’ve heard the news. Starting Thursday, February 15, Google will begin to block ads deemed intrusive by the Better Ads Coalition (CBA). After surveying over 25,000 Internet users, the CBA determined…
Forced Redirects | What You Need to Know and How to be Proactive
You’ve most likely heard about the influx of forced redirects that’s hit the industry, or ads that contain code to redirect a user to another page. Usually, this new page will have some sort of fake offer or is another malware ploy….
Friday Fives: Leroy H., VP of Demand Sales Talks Sales Tactics, Data, and what He’s Been Wearing For 10 Years
Leroy Holland., serves as our VP of Demand Sales, Leroy comes from a robust ad tech background and brings a wealth of experience and expertise to 33Across…
2018: Will The Ad Industry Stand The Test of Time?
Let’s agree that time is money. And with recent studies showing that the longer an ad is in view, the higher the performance, wouldn’t it stand to reason that as an…
Concerned about the Better Ads Coalition? We’ve got you covered
Google announced that as of February 15th, 2018, Chrome will stop showing ads that don’t meet certain standards for quality…
Friday Fives: Lauren Hollinger, Dir, Publisher Acquisition on the Duopoloy, Publisher Challenges, and Fun Times
As a publisher monetization company, our Publisher Acquisition team is committed to ensuring a smooth on-boarding process as well as manage all of our publisher relationships…
Friday Fives: 2018 Predictions and More With Adam K., Our Sr Dir of Demand Development
Check out how Adam serves his clients and what he thinks brands are looking for in Q4. He also dishes on the future of ad tech, which buzzwords should retire, and which weekend day he considers to be the best…
Digiday Publishing Summit: Video, Viewability, and Ad Formats
Despite Hurricane Irma passing through prior to the event, Digiday Publishing Summit Key Biscayne had an amazing turnout…
Friday Fives: Our VP of Product Blair Pecka Shares How Courage and Passion Will Get You Far
No risk, no reward – that’s the theme of this Friday Fives. Blair Pecka shares her career journey into product management and how determination and hard work led to her recent promotion to vice president of product…
DMEXCO 2017: Establishing Trust and Priortizing the Customer Experience
Bratwurst, beer, and even tattoos being done onsite. Throughout the amazing experiences offered to attendees at DMEXCO 2017, ad tech and its ever growing landscape remained the constant…
Friday Fives: Kaitlin Griffin Talks Teamwork, Maintaining Confidence, and Her New Passion Project
For this edition we’re featuring Kaitlin Griffin, an Account Executive on our Sales team. Having been with 33Across for over 3 years, she works closely with 33Across’ agency clients…
Friday Fives: Our Principal Engineer Mike Foster on 33Across Growth, AI, and Reading NT Greek
Today we celebrate Foster Day! You may ask yourself, “What’s that?” Foster Day marks the anniversary of our longest employee Mike Foster, our Principal Engineer….
Ads.txt | Be Part of the Solution
Recently, the Interactive Advertising Bureau Tech Lab launched ads.txt to help increase transparency within the programmatic ecosystem. Ads.txt gives publishers better control over their inventory and in return protects buyers against unauthorized sellers…
Friday Fives: Bageshri Lagu, Gives Career Advice and Her Food Speciality
The products we create would be impossible to manage without the efforts of our product management team. For this Friday Fives the spotlight is on Bageshri Lagu, our Director of Product Management. She spilling the tea on what excites her about working for 33Across as well as her specialty dish!…
Friday Fives: Amey Bordikar, VP, Engineering Talks Diversity and Netflix Binges
Ever wonder what it’s like to be an engineer at growing ad tech company? Of course you have! In this edition of Friday Fives we’re featuring Amey Bordikar, our VP of Engineering…
What Publishers Should Know About Google’s New Ad Blocker
Last week Google announced that in 2018 Chrome will have its own ad blocker. By the end of 2017, EMarketer expects for the use of ad blockers to increase by double-digits therefore this move should come at no surprise…
Brands Feel the Heat: Takeaways from Digiday Programmatic Summit 2017
Last week in sunny Scottsdale, myself as a few other members of our sales team attended our first Digiday event- Digiday Programmatic Summit…
3 Ways Publishers can Monetize Micro-Moments
Gone are the days of aimlessly surfing the internet, everyone is online—all of the time. Now it’s all about capturing a user’s moments on granular levels in real-time…
Digiday Programmatic Summit Europe: Tightening the ad tech ecosystem
Publishers, buyers, and ad tech partners gathered earlier this week in Dublin for Digiday Programmatic Summit Europe. Throughout the three-day event, both publishers and marketers took deep dives into the challenges surrounding the automated ad buying process. Below are a few of my takeaways…
Digiday Publishing Summit: Let’s focus on Content
Publishers are at a crossroads between quality and quantity. Issues including fake news and pressure from the demand-side are keeping publishers up at night…
Friday Fives: Our VP of Sales Juliana Lupinacci on Deal IDs, Trade Desks, and Drinks with Celebs
Welcome to Friday Fives! Today we’re chatting with our VP of Sales, Juliana Lupinacci. She’s spilling the deets on deal IDs, the next big thing coming to programmatic, and which celeb should pour the perfect glass of cabernet for…
33Across Celebrates Our Biggest Hackathon
Fusion of the minds creates exceptional things, especially here at 33Across. Earlier this week we held our 5th annual Hackathon…
Transparency and Transformation: 3 Takeaways from Digiday Agency Summit
Transformation of the traditional agency model is happening. Last week in Nashville, top agency executives gathered to discuss where the industry is heading as well as acknowledging challenges within agency culture…
AMP Survey Reveals Publisher Challenges
We recently reached out to our AMP enabled publishers to understand their overall AMP experience, what they…
Digiday Publishing Summit Europe: The Power of Publishers
Last week in Lisbon, leading publishers across Europe and abroad gathered for the first Digiday Publishing Summit Europe of 2017. As expected header bidding, ad blocking, and the “Google/Facebook duopoly” were amongst the dominant topics…
IAB 2017: The call for Quality and Transparency
Earlier this week during Interactive Advertising Bureau’s (IAB) annual conference, attendees including myself were called on to provide a better experience across the entire ad tech ecosystem…
3 tips for Publishers to Monetize and Beat the Q1 Blues
Winter has officially arrived. The days are shorter and temperatures are low, but that doesn’t mean your fill rate has to be. Coming off of a profitable holiday season, we know that Q1 can be a challenging time for publishers to monetize. Rest assured there is a way to get through the season. Here are a few tips…
33Across Takes on CES
Last week the much anticipated Consumer Electronic Show took place in Las Vegas. Better known as CES, the four day conference provided participants the opportunity to get a first look at what to expect from the tech world in 2017. Team 33Across was in attendance, below are a few of our takeaways…
Digiday Publishing Summit Europe: Innovation is Key
Last week, leading publishers from Europe and abroad gathered in Nice for Digiday Publishing Summit Europe.Header bidding, ad blocking, and audience building were among key topics discussed throughout the three day event…
Engagement starts after 15 seconds | 33Across Time-In-View-Analysis
33Across recently conducted an analysis of online advertising performance to measure how high viewability and time-in-view impact user engagement, as defined by when a user clicked on an ad…
Social Media Platforms: 3 Tips on How Publishers can Win
Let’s face it. Social media platforms have become a driving force in publisher monetization. These platforms provide publishers with an opportunity to target a demographic and deliver specified content with precision…
User Experience: AdWeek’s Dominate Conversation
The user must come first. Throughout the numerous sessions, afterparties and open bars this was the topic of conversation among brands…
My 5 Takeaways from DMEXCO
This year’s DMEXCO event in Cologne, Germany was particular interesting. There was a heatwave in September and a huge turnout from the global digital…
Digiday Publishing Summit: The Value of Connection
Great connection and thought-provoking content; these were my takeaways from last week’s Digiday Publishing Summit…
6 Ways Ops Can Drive Programmatic Campaign Success – That You’re Probably Overlooking
How many times have you had a programmatic campaign not go exactly as planned?…
33Across Now Supports HTTPS Sites
HTTP, or hypertext transfer protocol is the way a web server communicates information with browsers like Google Chrome and Safari. HTTP allows visitors to view a site and send information back to the web server…
4 Types of Programmatic PMPs and How to Choose Them
Since its debut in the programmatic stratosphere, private marketplaces (PMP) have been all the craze. Allowing publishers more control over their inventory and giving buyers the option to purchase premium…
Health and Wellness: How to Win Programmatically
Point-of-care patient education media company AccentHeathrecently announced that they acquired PageScience, a programmatic advertising and targeting company for pharmaceutical marketers…
2016 Olympics: Going For Programmatic ‘Gold’
All eyes will soon be on Rio. For over two weeks, the 2016 Summer Olympics will dominate not only television but the digital landscape as well…
The Ripple Effect Of A Market Correction
It was hard not to miss Mary Meeker’s latest Internet Trends Report, especially the section on economic growth slowing. On the one hand, the report did call out that U.S. internet advertising growth is accelerating…
What Programmatic Buyers Want from Publishers
Wondering what buyers expect from publishers is enough to keep you up at night. Impressions, viewability, and quality traffic are just the tip of the iceberg…
How Publishers Win With 33Across
Finding innovative ways to monetize your site and increase traffic, can seem overwhelming. With new monetization trends emerging, finding trustworthy partners that understand your site and are easy to install can be challenging…