Preparing for the GDPR

May 23, 2018Blog, Featured, Industry Initiatives

On Friday, May 25th, the General Data Protection legislation (GDPR) will go into effect for all countries in the European Economic Area (EEA). The GDPR unifies consumer data privacy regulation across the EEA and sets strict standards surrounding the use and disclosure of personal data…

Making the Most of the Small Screen

May 22, 2018Blog, Featured, Publishers Perspectives

In 2017, mobile internet traffic accounted for over 52% of total global online traffic. The mobile world we live in results in the majority of users accessing the internet on smaller screens instead of traditional desktop screens. With initiatives like the Better Ads Coalition, we have to start…

Breaking The Cycle: 3 Pillars For Progress

April 23, 2018Blog, Industry Initiatives

For years, the digital advertising industry settled into a predictable pattern. Let’s call it SBLR for short: Soul Searching, Big Speech (typically at the IAB or ANA annual meeting), Little Industry Action, Repeat. Not much progress was made toward cleaning-up programmatic advertising or even defining what “cleaning-up” actually meant….

Digiday Publishing Summit Europe: What Publishers Can Expect In 2018

February 28, 2018Blog, Events

Monaco, known as the playground of the rich and famous, was the location of Digiday Publishing Summit Europe 2018.  Despite being a virtual ghost town in February, hundreds of Europe’s leading publishers gathered to discuss hot industry topics and the latest trends. Here are a few of my takeaways from attending the event…

33Across Expands Executive Ranks

January 4, 2018News

33Across today announced the appointment of Miles Dennison to the position of chief revenue officer (CRO) and the promotion of former CRO Paul Bell to general manager, Global Data Solutions…