33Across Acknowledged as Top Payor in H2 2023 OAREX Top Payor Awards
33Across was recently named a Top Payor for H2 2023 by OAREX. This bi-annual recognition acknowledges programmatic demand partners who consistently pay their supply partners…
33Across was recently named a Top Payor for H2 2023 by OAREX. This bi-annual recognition acknowledges programmatic demand partners who consistently pay their supply partners…
Since Google announced it would begin removing third-party cookies on 1% of Chrome users, more programmatic buyers have pushed to test alternative identifiers and solutions. On average, advertisers grew their cookie alternative investment…
33Across today announced findings from its latest “Q4 Programmatic Cookie Alternative Trends Report.” In creating this new report, 33Across examined programmatic transactions on its exchange to understand cookie alternative and third-party cookie trends among buyers and sellers in Q4 2023…
CES 2024 did not have the usual jovial tone that you would expect from an industry event in Las Vegas. It came at a momentous time for the digital advertising industry since Google had just announced the start of third-party cookie deprecation days before the event. While the industry knew this day would come, everyone came…
33Across hosted its 8th all-company hackathon this week. The spirit of the 33Across Hackathon is to bring together cross-functional teams to create innovative hacks as well as foster community among our fully remote workforce. This year we had a 78% participation and had…
Despite concerns of a looming recession and a potential drop in ad spend in the first half of 2023, Google’s decision to get rid of third-party cookies in 2024 set the stage for an urgent scramble toward cookie alternative solutions in Q3 2023. As a result, we saw an increase in cookie alternative spending across…
33Across announces Lisa Mollura’s promotion from Vice President of Marketing to Chief Marketing Officer (CMO). With nearly a decade of commitment to the company, Mollura has played an integral role in the company’s transformation, guiding the marketing and communications efforts for…
33Across today announced that its identity resolution technology, Lexicon, enriches over 54 billion bid requests daily and is currently growing at a 42% rate every quarter. This exponential growth translates to a 10X increase in addressable scale integrated across..
33Across today announced that it is the recipient of the “AdTech Innovation Award” in the sixth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top…
33Across today unveiled the outcome of their strategic partnership with Underdog Media, an innovative ad monetization company serving 100% viewable ad units. By leveraging 33Across’ Lexicon, Underdog Media successfully increased…
After a challenging Q4 and the usual drop in revenue that the industry sees during the first quarter of the year, we were pleased to see continued growth in cookie alternative investment. During a time when marketers are seeking efficiency while trying to reach new audiences, unaddressable inventory checks many of these…
Q4 2022 was challenging compared to prior years due to low consumer spending caused by inflation. Despite this, cookie alternative inventory gave advertisers greater efficiency and publishers increased incremental revenue. The 33Across Programmatic Cookie Alternative Trends Report highlights buy-side and sell-side …
33Across today announced its new strategic partnership with NextRoll, a marketing technology company that enables ambitious marketers to grow their businesses. NextRoll executed an initial proof of concept with 33Across’ Lexicon in July 2022 for a select portion of retargeting campaigns. Due to Lexicon’s ability to successfully reach and…
33Across showcases 15X growth, scale, and an expansion of its market presence one year after announcing its migration to Google Cloud. The migration of 33Across’ platform to Google Cloud, originally announced in August 2021, was completed in just sixty days. This makes it one of the quickest…
33Across was recently named a Top Payor for H1 2022 by OAREX. This bi-annual recognition acknowledges programmatic demand partners who consistently pay their supply partners…
We produced the 33Across Programmatic Cookieless Trends Report in order to highlight cookieless trends across varying advertising industry verticals on the 33Across exchange from August – September, 2022. The report answers…
33Across, a publisher technology platform designed for the open web, today announced findings from its new Programmatic Cookieless Trends Report to help publishers and programmatic buyers obtain new insights into emerging buy-side and sell-side trends for cookieless inventory on the 33Across exchange. The analysis for the 33Across Programmatic Cookieless Trends Report was conducted over…
33Across was named a Digiday Technology Awards finalist in the ‘Best Monetization Platform for Publishers’ category for its partnership with DailyMail.com. Using Lexicon, DailyMail.com was able…
What are cookies and what do they do? Learn about the phase out of third-party cookies and what it means for SSPs, DSPs, and consumers going forward…
33Across, a publisher technology platform designed for the open web, today announced that it has won the ‘Best Display Advertising Platform’ award in the fifth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top…
Since its debut one year ago Lexicon has helped half of the Comscore 50 Publishers dramatically increase their unaddressable revenue. 33Across, a publisher technology platform designed for the open web, today announced the proven results of its Lexicon identity solution on its first anniversary. The vision for Lexicon is to help publishers succeed without cookies and simplify…
For as long as people have browsed the Internet, advances in ad tech have made it easier for advertisers to reach their intended audience with ads. But that unfettered growth in targeting and data collection ultimately led to the point…
33Across, an identity solution and platform designed for the Open Web, today announced the results of their strategic partnership with DailyMail.com.
In Q1 of 2022, 69% of programmatic revenue brought by 33Across to DailyMail.com was cookieless….
Our company culture has always been an important component of the 33Across work life. Since we’ve moved to a fully remote workplace, we wanted to make sure that we continued to find ways to interact and connect…
33Across was shortlisted in the 2021 Digiday Technology Awards for Best Cookieless Identification Technology and Best Sell-Side Programmatic Platform….
33Across was named the winner in the Outstanding Display and Programmatic Advertising Platform category in the 2021 Cynopsis Digital Model D Awards in the Ad Tech Category. We were recognized for Lexicon, our built-in identity solution that helps…
33Across announced that Matt Gillis, a seasoned technology executive who led several of today’s leading publisher technology companies, has joined the company’s Board of Directors. Gillis will help…
33Across, announced the launch of Lexicon™, an identity solution created specifically to help publishers…
33Across, announced the launch of Lexicon™, an identity solution created specifically to help publishers…
Whether working in the office or at home, collaboration is a vital component of a 33Acrosser. Our annual hackathon is a true testament to this and always sparks amazing creativity and community. This year’s at-home version was no…
As we near the election, publishers and buyers should continue to be on heightened alert for dis-information and hate speech. Be sure to work with partners that take proactive steps to protect their brands and business. Recently, there were some questions about…
33Across announced a simple, self-service User Data Portal, part of a “privacy by design” centered initiative that limits data collection and makes it easier for consumers seeking to exercise their rights under the General Data Protection Regulation (GDPR)….
If there’s anything that grappling with GDPR compliance has taught us, it’s that untangling the web of which party collected, shared or monetized a specific user’s identifier can be challenging. And if it was tough for our industry’s collective think-tank of…
In their most recent press release, the BPA highlights how their Media Exchange is delivering value for publishers with the help of 33Across…
33Across announced former Oath, now Verizon Media, Chief Marketing and Communications Officer, Allie Kline, has joined the board of directors. Kline previously served as 33Across’…
Jamar Demorin is the Director of Client Success and Data Partnerships at 33Across. He’s an avid photographer (he even shot a few of the portraits on our executive page), a data enthusiast, and a three-and-a-half year company…
Last year Memorial Day was slated to be the second largest retail season after the Q4 Holiday Season. With an estimated $36 Billion in spend, Memorial Day has become more than just …
We recently hosted a dynamic roundtable of digital advertising leaders to discuss the industry’s fight for consumer attention, including current viewability standards and efforts to move beyond…
Capturing people’s attention in the age of instant gratification and micro-moments requires the right blend of content, creativity, and innovation.Publishers deliver…
33Across today announced the launch of Impact Header Bidding. This addition to its AttentionX exchange makes even more unique, high-viewability supply accessible to buyers and creates a powerful new monetization opportunity for…
Feelings of pride, triumph, excitement, awe, and maybe a touch of disappointment are running through the 33Across offices as our 6th hackathon just wrapped. In just 24 hours, 10 teams across the US and India worked together to create hacks based on…
Last week were fortunate enough to host a fantastic panel of industry experts as part of our Rejuvenation Roundtable and Brunch event during CES. Since our room at the Aria was a safe distance from the …
Throughout this year, we’ve seen a growing chorus of marketers demand increased transparency, quality, and attention for their programmatic advertising investment. Industry initiatives like Ads.txt and the MRC’s viewability standard have helped…
33Across, the attention technology company, announced today that it has partnered with BPA, a global assurance provider, to power its BPA Media Exchange. The BPA Media Exchange is a programmatic publisher collective that offers go-to-market opportunities to its members in the form of direct access to programmatic ad buyers and …
33Across today announced it ranked #362 on Deloitte’s Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. 33Across grew more than 200% in the most recent…
Here’s how our new adaptor makes Header Bidding even better. According to industry estimates, header bidding penetration in the US has surpassed 70 percent among the top 1,000 properties. Publishers have seen the benefits of increased competition…
33Across, the attention technology company, announced the launch of its Viewable Header Bidding adapter—one of the industry’s first header bidding solutions to surface a real-time viewability signal for every impression. This new adapter will provide a direct…
The fight for customer attention has been deceptively complex, especially across the programmatic ecosystem. Even as buyers and sellers work to clear the bar for today’s viewability standards, they’re actively planning to move beyond them. But how can…
33Across, the leading programmatic platform provider, announced on September 21, 2018 the widespread availability of its AttentionX™, the first open exchange to deliver only viewable inventory and beyond…
With Labor Day behind us, it’s the perfect opportunity to re-examine your programmatic strategy for this year’s big holiday push. And, regardless of your specific KPIs, starting with some best practices around key fundamentals a great way…
Establishing and maintaining close relationships with publishers is crucial to our success at 33Across. Saajan Patel, our Director of Publisher Acquisition understands the specific needs for our publishers…
What was the buzz around the office last week? Spotify’s programmatic business is growing, tips to ensure premium programmatic continues to grow, and more advertisers going ads.txt-only…
What was the buzz around the office last week? Addressable TV expected to account for half of ad spend, Snapchat’s tools competing with Facebook, and how last-minute video ads are winning…
What was the buzz around the office last week? How brands must approach using data post-GDPR, how publishers can better manage their tech stack, and big spending on back-to-school data segments…
Welcome to Friday! For this edition of Friday Fives we’re chatting with our SVP of Operations and Analyics. Check out his take on publisher monetization, yield, and dreams of Napa Valley…
What was the buzz around the office last week? What publishers and advertisers think of artificial intelligence, providing more transparency in programmatic, and how GDPR is increasing the demand for guaranteed programmatic deals…
Amidst the hustle and bustle of meetings, panels, and receptions at Cannes Lions, we were fortunate to grab some time with a knowledgeable panel of experts for a candid conversation about the Evolving Programmatic Landscape. Moderated by Gavin Dunaway, Editorial Director of AdMonsters, our panel dove into topics such Moving Beyond Viewability and…
What was the buzz around the office last week? How small businesses can survive GDPR, Facebook’s new transparency policy, and how new ad tech acquisitions could threaten the duopoly….
What was the buzz around the office last week? Ad tech going back to contextual targeting, what to expect programmatically during midterm elections, and how audiences can help publishers monetize…
With the news of Instagram launching its Instagram TV, it’s pretty evident that video is the future of advertising technology. Hsiao-Chi Weng, our Director of Video Operations understands the importance…
What was the buzz around the office last week? Revisiting trust and ad fraud, the benefits of Facebook post-data scandal, and the AT&T and Time Warner merger….
With new regulations including GDPR, the ability to forecast how these changes will affect certain industries is crucial. Our VP of Platforms, Arthur Shikhman has some …
In 2017, mobile internet traffic accounted for over 52% of total global online traffic. The mobile world we live in results in the majority of users accessing the internet on smaller screens instead of traditional desktop screens. With initiatives like the Better Ads Coalition, we have to start…
What was the buzz around the office last week? More good news about Google’s ad blocker, curated marketplaces are booming, and how…
Some of us can say that we taught ourselves how to ride a bike, or maybe even how to play an instrument. Our Software Engineer Gulnara Mirzakarimova took it up a few notches by teaching herself how to code!…
Summer’s unofficial start is upon us. Before you fire up the grill or hit the beach, make sure you have the right approach to add some extra sizzle to your holiday campaigns…
For this edition of Friday Fives, James explains how being a millenial has its advantages in ad tech, the best part about his job, and why he’s an “expert” with programmatic sales…
Growth Fueled by Strong Global Demand for Programmatic Platform…
What was the buzz around the office last week? More good news about Google’s ad blocker, curated marketplaces are booming, and how…
Anyone who starts their career in tech without a computer is pretty much destined for success. Anita Pollert, our general manager of publisher solutions experienced this…
What’s life in sales without a little competition? Our Director of Programmatic Sales Kevin Haslam knows this all…
Although the recent nor’easter in NYC caused some travel issues out west, the turn out for Digiday Publishing Summit was still strong in beautiful Vail, Colorado….
The best products are a result of a team who knows project management well. Alison Connard, our Director of Product Management is no exception to this rule…
Welcome to Friday! This week we’re featuring a member of our incredible sales team, Alex Ratajczyk. Recently promoted to Channel Sales Director, Alex is responsible for servicing our demand side platforms…
Monaco, known as the playground of the rich and famous, was the location of Digiday Publishing Summit Europe 2018. Despite being a virtual ghost town in February, hundreds of Europe’s leading publishers gathered to discuss hot industry topics and the latest trends. Here are a few of my takeaways from attending the event…
Welcome to Friday! As with most tech companies, our engineers play a major role in our company’s success. One of our Senior Software Engineers Aparna Hegde, is no exception to that rule…
We’re sure you’ve heard the news. Starting Thursday, February 15, Google will begin to block ads deemed intrusive by the Better Ads Coalition (CBA). After surveying over 25,000 Internet users, the CBA determined…
You’ve most likely heard about the influx of forced redirects that’s hit the industry, or ads that contain code to redirect a user to another page. Usually, this new page will have some sort of fake offer or is another malware ploy….
Leroy Holland., serves as our VP of Demand Sales, Leroy comes from a robust ad tech background and brings a wealth of experience and expertise to 33Across…
33Across today announced the appointment of Miles Dennison to the position of chief revenue officer (CRO) and the promotion of former CRO Paul Bell to general manager, Global Data Solutions…
Google announced that as of February 15th, 2018, Chrome will stop showing ads that don’t meet certain standards for quality…
As a publisher monetization company, our Publisher Acquisition team is committed to ensuring a smooth on-boarding process as well as manage all of our publisher relationships…
Check out how Adam serves his clients and what he thinks brands are looking for in Q4. He also dishes on the future of ad tech, which buzzwords should retire, and which weekend day he considers to be the best…
Despite Hurricane Irma passing through prior to the event, Digiday Publishing Summit Key Biscayne had an amazing turnout…
No risk, no reward – that’s the theme of this Friday Fives. Blair Pecka shares her career journey into product management and how determination and hard work led to her recent promotion to vice president of product…
For this edition we’re featuring Kaitlin Griffin, an Account Executive on our Sales team. Having been with 33Across for over 3 years, she works closely with 33Across’ agency clients…
Today we celebrate Foster Day! You may ask yourself, “What’s that?” Foster Day marks the anniversary of our longest employee Mike Foster, our Principal Engineer….
33Across Cites Rise in Mobile and Demand for Publisher Technology as Drivers of Global Growth, Broader Investment in Europe…
Recently, the Interactive Advertising Bureau Tech Lab launched ads.txt to help increase transparency within the programmatic ecosystem. Ads.txt gives publishers better control over their inventory and in return protects buyers against unauthorized sellers…
The products we create would be impossible to manage without the efforts of our product management team. For this Friday Fives the spotlight is on Bageshri Lagu, our Director of Product Management. She spilling the tea on what excites her about working for 33Across as well as her specialty dish!…
Ever wonder what it’s like to be an engineer at growing ad tech company? Of course you have! In this edition of Friday Fives we’re featuring Amey Bordikar, our VP of Engineering…
Last week Google announced that in 2018 Chrome will have its own ad blocker. By the end of 2017, EMarketer expects for the use of ad blockers to increase by double-digits therefore this move should come at no surprise…
Last week in sunny Scottsdale, myself as a few other members of our sales team attended our first Digiday event- Digiday Programmatic Summit…
Gone are the days of aimlessly surfing the internet, everyone is online—all of the time. Now it’s all about capturing a user’s moments on granular levels in real-time…
Publishers, buyers, and ad tech partners gathered earlier this week in Dublin for Digiday Programmatic Summit Europe. Throughout the three-day event, both publishers and marketers took deep dives into the challenges surrounding the automated ad buying process. Below are a few of my takeaways…
Publishers are at a crossroads between quality and quantity. Issues including fake news and pressure from the demand-side are keeping publishers up at night…
Welcome to Friday Fives! Today we’re chatting with our VP of Sales, Juliana Lupinacci. She’s spilling the deets on deal IDs, the next big thing coming to programmatic, and which celeb should pour the perfect glass of cabernet for…
Fusion of the minds creates exceptional things, especially here at 33Across. Earlier this week we held our 5th annual Hackathon…
Transformation of the traditional agency model is happening. Last week in Nashville, top agency executives gathered to discuss where the industry is heading as well as acknowledging challenges within agency culture…
We recently reached out to our AMP enabled publishers to understand their overall AMP experience, what they…
Last week in Lisbon, leading publishers across Europe and abroad gathered for the first Digiday Publishing Summit Europe of 2017. As expected header bidding, ad blocking, and the “Google/Facebook duopoly” were amongst the dominant topics…
Earlier this week during Interactive Advertising Bureau’s (IAB) annual conference, attendees including myself were called on to provide a better experience across the entire ad tech ecosystem…
Winter has officially arrived. The days are shorter and temperatures are low, but that doesn’t mean your fill rate has to be. Coming off of a profitable holiday season, we know that Q1 can be a challenging time for publishers to monetize. Rest assured there is a way to get through the season. Here are a few tips…
Last week the much anticipated Consumer Electronic Show took place in Las Vegas. Better known as CES, the four day conference provided participants the opportunity to get a first look at what to expect from the tech world in 2017. Team 33Across was in attendance, below are a few of our takeaways…
We’re well into the month of December. By this time you have been serenaded, or even tortured by at least one holiday song. Just when you thought you’ve seen it all when…
33Across recently announced the launch of our Desktop In-Feed Video and Desktop In-Feed Impact ad units. With the addition of…
Last week, leading publishers from Europe and abroad gathered in Nice for Digiday Publishing Summit Europe.Header bidding, ad blocking, and audience building were among key topics discussed throughout the three day event…
33Across recently conducted an analysis of online advertising performance to measure how high viewability and time-in-view impact user engagement, as defined by when a user clicked on an ad…
Let’s face it. Social media platforms have become a driving force in publisher monetization. These platforms provide publishers with an opportunity to target a demographic and deliver specified content with precision…
The user must come first. Throughout the numerous sessions, afterparties and open bars this was the topic of conversation among brands…
This year’s DMEXCO event in Cologne, Germany was particular interesting. There was a heatwave in September and a huge turnout from the global digital…
Great connection and thought-provoking content; these were my takeaways from last week’s Digiday Publishing Summit…
How many times have you had a programmatic campaign not go exactly as planned?…
Today 33Across is excited to announce the launch of our latest technology, Real Display Pro. Deploying viewable standard IAB ads in real-time, Real Display Pro is a cost-effective solution that provides more campaign efficiency…
HTTP, or hypertext transfer protocol is the way a web server communicates information with browsers like Google Chrome and Safari. HTTP allows visitors to view a site and send information back to the web server…
33Across is excited to announce our expanded partnership with LiveRamp, the market leader in data connectivity and onboarding…
Since its debut in the programmatic stratosphere, private marketplaces (PMP) have been all the craze. Allowing publishers more control over their inventory and giving buyers the option to purchase premium…
Point-of-care patient education media company AccentHeathrecently announced that they acquired PageScience, a programmatic advertising and targeting company for pharmaceutical marketers…
All eyes will soon be on Rio. For over two weeks, the 2016 Summer Olympics will dominate not only television but the digital landscape as well…
33Across recently announced the launch of our new publisher dashboard. Complete with innovative and exciting features, the dashboard will..
It was hard not to miss Mary Meeker’s latest Internet Trends Report, especially the section on economic growth slowing. On the one hand, the report did call out that U.S. internet advertising growth is accelerating…
We’re excited to announce the addition of Mobile In-Feed placements to our outstream suite of video products. With the addition of this in-article mobile placement, 33Across publishers can now monetize the mobile web at programmatic scale…
Wondering what buyers expect from publishers is enough to keep you up at night. Impressions, viewability, and quality traffic are just the tip of the iceberg…
Finding innovative ways to monetize your site and increase traffic, can seem overwhelming. With new monetization trends emerging, finding trustworthy partners that understand your site and are easy to install can be challenging…