• Highlight News

    02.16.17 | Business Wire

    33Across Names Former AOL Executive as COO; Appoints CTO

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  • Highlight News

    11.17.16 | MediaPost

    33Across Launches Two New In-Feed Ad Products

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  • Highlight News

    11.03.16 | www.businesswire.com

    33Across Identifies Peak Engagement for Online Ads Based on Viewability and Time-in-View

    Read full story
  • Highlight News

    09.13.16 | MediaPost

    33Across Launches Viewability Product

    Read full story
  • Highlight News

    06.16.16 | VentureBeat

    The ripple effect of a market correction in adtech

    Read full story
  • Highlight News

    10.19.15 | Business Wire

    33Across Real Video Responds to Demand for Quality Video Ads

    Read full story
  • Highlight News

    07.14.15 | BusinessWire

    33Across Launches Real Platform in Nine Countries

    Read full story

2017 News

  • 02.16.17 | Business Wire

    33Across Names Former AOL Executive as COO; Appoints CTO

    plus

    NEW YORK--(BUSINESS WIRE)--33Across, a global publisher monetization platform, today announced the appointment of former AOL executive David Jacobs to the position of chief operating officer. Jacobs will play a critical role in the company’s global expansion. Additionally, 33Across promoted Shyam Kuttikkad to chief technology officer from vice president of engineering. Today’s news is in response to the company’s triple-digit growth in 2016 as more publishers rely on the 33Across platform to drive revenue and engagement.

    Read Full Story

2016 News

  • 11.17.16 | MarTech Advisor

    33Across Introduces New Programmatic Video and Display Ad Units Across Desktop and Mobile

    plus

    33Across, a publisher monetization platform, today launched Desktop In-Feed Video and Desktop In-Feed Impact, two new products designed to drive incremental revenue to publishers without interrupting the user experience. These new products add to the company’s expansive programmatic offerings, providing the industry’s most comprehensive suite of highly viewable ad units that are delivered in a variety of formats across desktops and mobile devices.

    Read Full Story
  • 11.17.16 | MediaPost

    33Across Launches Two New In-Feed Ad Products

    plus

    33Across announced two additions to its programmatic offerings for publishers: Desktop In-Feed Video and Desktop In-Feed Impact. The new products are considered high-impact and non-intrusive by 33Across, and will appear within content on a Web site or in a product feed.

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  • 11.17.16 | BusinessWire

    33Across Launches New Programmatic Video and Display Ad Units

    plus

    NEW YORK--(BUSINESS WIRE)--33Across, a global publisher monetization platform, today launched Desktop In-Feed Video and Desktop In-Feed Impact, two new products designed to drive incremental revenue to publishers without interrupting the user experience. These new products add to the company’s expansive programmatic offerings, providing the industry’s most comprehensive suite of highly viewable ad units that are delivered in a variety of formats across desktops and mobile devices.

    Read Full Story
  • 11.03.16 | www.businesswire.com

    33Across Identifies Peak Engagement for Online Ads Based on Viewability and Time-in-View

    plus

    NEW YORK--(BUSINESS WIRE)--33Across, a global publisher monetization platform, today announced the results from its analysis of online advertising performance, measuring both the viewability of ads and the length of time an ad is in view and how these two factors impact user engagement.

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  • 09.13.16 | MarTech Advisor

    33Across Introduces Real Display Pro to Improve Standard Ad Units with Real-Time Viewability

    plus

    Today 33Across, a publisher monetization platform launched Real Display Pro, a fundamentally new way for publishers and buyers to ensure higher viewability of standard IAB ad units on desktops, tablets, and mobile devices.

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  • 09.13.16 | Website Magazine

    Insights into Ad Viewability at Scale

    plus

    Publisher monetization platform 33Across launched a new way for publishers and buyers (advertisers) to ensure higher viewability of their standard IAB ad units.

    Read Full Story
  • 09.13.16 | BusinessWire

    33Across Launches Real Display Pro to Boost Publisher Revenue, Extend Value of Buyer Campaigns

    plus

    NEW YORK--(BUSINESS WIRE)--33Across, a global publisher monetization platform, today launched Real Display Pro™, a fundamentally new way for publishers and buyers to ensure higher viewability of standard IAB ad units on desktops, tablets, and mobile devices.

    Read Full Story
  • 09.13.16 | MediaPost

    33Across Launches Viewability Product

    plus

    Publisher monetization platform 33Across launched Real Display Pro on Tuesday in a bid to increase the viewability of online advertising across platforms and devices.

    Read Full Story
  • 08.23.16 | MarTech Advisor

    33Across and LiveRamp Expand Partnership; Offer Marketers Insight into Audience Segments

    plus

    33Across, a publisher monetization platform, today announced an expanded partnership with LiveRamp™, the solution-provider of data connectivity and onboarding.

    Read Full Story
  • 08.23.16 | MediaPost Communications

    33Across Expands Partnership With LiveRamp Offering Insight Into 200+ Audience Segments

    plus

    The global publisher and monetization platform 33Across announced Tuesday an expansion of its partnership with LiveRamp, with the addition of over 200 new audience segments now available to LiveRamp partners.

    Read Full Story
  • 08.23.16 | Business NewsWire

    33Across and LiveRamp Expand Partnership; Offer Marketers Insight Into 200+ Audience Segments

    plus

    LiveRamp Distributes 33Across Data to Ecosystem of 350 Partners, Enables Global Views Into Billions of Users and Signals

    Read Full Story
  • 08.10.16 | www.thedrum.com

    The Drum Digital Trading Awards USA nominees unveiled

    plus

    The Drum’s inaugural Digital Trading Awards USA nominees have been announced and 33Across is proud to be amongst the nominees!

    Read Full Story
  • 07.26.16 | PR Newswire

    TAG Inaugurates New Era of Transparency in Digital Advertising with First Hundred Companies Approved for TAG Registry

    plus

    The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today opened a new era of transparency in digital advertising as it announced the first hundred companies to be approved for participation in the TAG Registry. TAG Registered companies have been verified as legitimate participants in the digital advertising industry through a proprietary background check and review process powered by Dun & Bradstreet and approved by TAG.

    Read Full Story
  • 07.14.16 | COPENHAGEN INK

    Greater Insight Into Traffic With Unified Dashboard

    plus

    Unified dashboard uncovers new monetization opportunities, provides greater insight into traffic and streamlines reporting

    Read Full Story
  • 07.13.16 | FreshNews.com

    New Monetization Opportunities for Online Publishers

    plus

    33Across Launches New Publisher Dashboard. Uncovers new monetization opportunities for online publishers.

    Read Full Story
  • 07.13.16 | Website Magazine

    Meeting the Monetization Challenges of Publishers with Better Reporting

    plus

    Publisher platform 33Across released a new dashboard focused on helping their users uncover new monetization opportunities.

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  • 07.13.16 | MarTech Advisor

    Unified Dashboard Uncovers New Monetization Opportunities

    plus

    Unified dashboard uncovers new monetization opportunities, provides greater insight into traffic and streamlines reporting

    Read Full Story
  • 07.12.16 | BusinessWire

    33Across Launches New Publisher Dashboard

    plus

    33Across announced a new dashboard that enables publishers to maximize engagement and drive incremental revenue through their online properties. It features deeper insight into online performance, traffic, engagement, and trends along with expanded reporting capabilities that highlight and uncover new revenue opportunities.

    Read Full Story
  • 06.22.16 | iMedia

    3 predictions of what a market correction could mean for ad tech

    plus

    Running your company from quarter to quarter financial figures makes poor business sense, but that doesn't seem to stop the media and everyone else from trying to predict the future of both the tech sector and the market every three months. The problem is that everyone starts with a confirmation bias, and then seeks examples to prove themselves correct.

    Read Full Story
  • 06.16.16 | VentureBeat

    The ripple effect of a market correction in adtech

    plus
  • 06.09.16 | AOL Platforms

    Blog/Expert Voices: CafeMedia and 33Across Talk Header Bidding — And How to Do It Right

    plus

    Header bidding is no longer shiny and new, but are you doing it right? Inarguably one of the most widely discussed publisher technologies these days, header bidding has gone from a niche yield optimization tool to pretty much standard operations for many publishers.

    Read Full Story
  • 05.26.16 | Business Wire

    Mobile In-Feed Video Ad Units Drives Mobile Publisher Revenue

    plus

    The Mobile In-Feed offering enables publishers to monetize mobile web traffic through high impact autoplay in-feed videos. For buyers, it enables them to scale programmatic on the mobile web with video ad units delivered only when the player is in-view.

    Read Full Story
  • 05.26.16 | EContent Mag

    33Across Launches In-Feed Video Ad Units

    plus
  • 05.24.16 | Virtual Strategy Magazine

    33Across Drives Mobile Publisher Revenue With Launch of In-Feed Video Ad Units

    plus
  • 05.24.16 | MarTech Advisor

    33Across Drives Mobile Publisher Revenue With Launch of In-Feed Video Ad Units

    plus

    The “Mobile In-Feed” offering enables publishers to monetize mobile web traffic through high impact autoplay in-feed videos. For buyers, it enables them to scale programmatic on the mobile web with video ad units delivered only when the player is in-view.

    Read Full Story
  • 05.24.16 | MediaPost

    33Across Launches ‘Mobile In-Feed’ Programmatic Video Ad Unit

    plus
  • 04.13.16 | CMS Wire

    Oracle Data Cloud Adds 200 Eclectic New Audience Segments

    plus

    Oracle Data Cloud, a Data-as-a-Service (DaaS) offering powered by Oracle ID Graph, is adding 200 new segments to its mix of audience categories.

    Read Full Story
  • 04.13.16 | MediaPost

    Elections Getting More Lucrative For Ad Tech

    plus

    As the third and fourth quarters historically grab the bulk of campaign spending, political marketers are preparing to go full throttle in the weeks and months leading up to the ultimate Super Tuesday, November 8.

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  • 04.12.16 | The Hub

    Oracle expands audience with 33Across

    plus

    Oracle today announced a collaboration with publisher monetization and programmatic 33Across to integrate more than 200 large audience segments into its Audience Data Marketplace offering.

    Read Full Story
  • 04.12.16 | Destination CRM

    33Across Joins Oracle’s Data Cloud to Help Marketers Hone Campaigns

    plus

    33Across enriches Oracle's Audience Data Marketplace with more than 200 segments.

    Read Full Story
  • 04.12.16 | MediaPost

    33Across Integrates New Audiences Into Oracle Data Cloud

    plus

    Publisher monetization platform 33 Across on Tuesday announced a collaboration with Oracle Data Cloud that builds on the company's prior relationship with BlueKai, which Oracle acquired in 2014.

    Read Full Story
  • 04.12.16 | Business Wire

    33Across Integrates New Audiences Into Oracle Data Cloud

    plus

    Programmatic Pioneer Brings Data, Intent Signals and Audience Insight to the Oracle Audience Data Marketplace

    Read Full Story
  • 04.12.16 | BizReport

    Ad Roundup: Platforms for mobile, targeting – Advertising

    plus

    Oracle has tapped 33Across to power their audience segments. 33Across data is based on more than 1 billion global users and those users' 30 billion social signals.

    Read Full Story
  • 04.07.16 |

    33Across Selected as an OnMedia Top 100 Winner by AlwaysOn 

    plus

    33Across today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100  winners for its publisher monetization technology that ensures ads are 100 percent in view and  strips out fraudulent traffic. 

    Read Full Story

2015 News

  • 12.29.15 | MediaPost

    Why I’m Loving the Ad Blocker Controversy

    plus

    As an ad guy, I love that the ad blocker issue is once again in the headlines. It presents an opportunity for our industry to hit the reset button and address the primary drivers behind the increasing use of ad blockers – mediocre user experiences and an industry-wide lack of transparency.

    Read Full Story
  • 12.23.15 | BizReport

    3 trends to watch in the programmatic space

    plus

    Over the past 5 years programmatic advertising has helped marketers retain better control over their ad budgets. According to one expert there are three things to watch in the programmatic space in the new year.

    Read Full Story
  • 12.17.15 | Ad Exchanger

    With No Exit In Sight, Ad Tech Gets Lean Through Layoffs

    plus

    Ad-tech companies shed hundreds of employees from their payrolls in recent weeks. Turn, PubMatic, Collective and Centro all laid off workers, adding to the toll of Rocket Fuel’s large job cuts earlier this year. Some companies, like 33Across, continue to hire.

    Read Full Story
  • 12.04.15 | Website Magazine

    Average is Never Good: A Call to Embrace New Viewability Best Practices

    plus

    Billions of dollars are at stake for publishers' advertising revenue. The reason? They are at the mercy of the "domain average" used to establish viewability scores.

    Read Full Story
  • 11.03.15 | Marketingland

    YouTube Opens Up To Third-Party Viewability Verification

    plus

    In light of industry pressure, YouTube will allow outside vendors to start reporting ad viewability in early 2016.

    Read Full Story
  • 10.19.15 | VideoInk

    33Across Tackles Viewability with Programmatic Video Launch

    plus

    Ad tech firm 33Across is tackling the viewability problem with the launch of its programmatic video platform Real Video, according to a statement released today.

    Read Full Story
  • 10.19.15 | VideoNuze

    33Across Launches ‘Real Video’ Outstream and Interstitial Ad Units

    plus
  • 10.19.15 | Business Wire

    33Across Real Video Responds to Demand for Quality Video Ads

    plus

    33Across today announced the availability of “Real Video™” served across more than 200 publishers in the United States including Chat Sports, Patch.com, Townsquare Media, and The Cheat Sheet. Real Video ad placement creates incremental revenue opportunities for publishers by delivering 100 percent viewability.

    Read Full Story
  • 10.07.15 | The Makegood

    People of Ad Tech: 33Across CEO Eric Wheeler

    plus

    Interview with Eric Wheeler where he discusses ad blocking software, video consumption and a smarter way to pay for ad units.

    Read Full Story
  • 07.29.15 | Business Wire

    33Across Partnership With MediaMath Raises Industry Bar For Online Ad Viewability and Fraud Tolerance

    plus

    33Across today announced a partnership with MediaMath to enable clients of MediaMath’s TerminalOne Marketing Operating System to access 33Across’ 100 percent in-view, guaranteed fraud-free placements through MediaMath’s Deal Discovery app, including preferred, priority deals.

    Read Full Story
  • 07.16.15 | Portada

    33Across Launches Real Platform in Nine Countries

    plus

    33Across goes global with the launch of its Publisher Traffic and Monetization Platform Real Platform™.

    Read Full Story
  • 07.16.15 | ExchangeWire

    33Across Launches 100% Viewability Platform in APAC Markets

    plus

    33Across launches 100% viewability platform in three APAC markets

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  • 07.14.15 | BusinessWire

    33Across Launches Real Platform in Nine Countries

    plus

    Publisher Traffic and Monetization Platform Goes Global With Guarantee of 100 Percent Online Ad Viewability and Fraud Blocking

    Read Full Story
  • 06.22.15 | ClickZ

    4 Ways Publishers Can Scale Programmatic and Quality

    plus

    Viewability and protecting sites against bot traffic are just two areas publishers need to focus on, as more marketers shift more of their budgets toward progammatic.

    Read Full Story
  • 06.12.15 | AdExchanger

    In Today’s Scam-Plagued Ad Industry, Where Will Fraudsters Win?

    plus

    It was abundantly clear at AdExchanger’s Clean Ads I/O conference last week that fraud will continue to plague the industry for the foreseeable future.

    Read Full Story
  • 05.29.15 | ClickZ

    Prepare for the “Flight to Quality” in Programmatic

    plus

    The concept of "flight to quality" applies to media buying, as advertisers don't want to risk spending money on out-of-view ads or fraudulent traffic.

    Read Full Story
  • 05.12.15 | PerformanceIN

    Could Fraud and Poor Viewability Create a Better Ad Industry for All?

    plus

    Ad fraud combined with a lack of viewability, or the proportion of an ad in view, contributes to an almost unfathomable amount of wastage per year, but only now are display buyers preparing to switch their tech providers to ensure that every ad ‘view’ is clocked by a real-life person.

    Read Full Story
  • 05.12.15 | Marketing Land

    Millennial Media, 33Across Go All In On 100 Percent Viewability

    plus

    As the digital advertising industry takes a measured approach to adopting viewability as the standard metric for buying and selling digital ad impressions, two firms announced Tuesday, that they will guarantee that 100 percent of ad impressions are seen. Millennial Media is making the guarantee on in-app ads while 33Across is extending viewability guarantees across desktop, tablet and mobile web inventory.

    Read Full Story
  • 05.12.15 | MediaPost

    33Across Unveils ‘Bot-Free, Fully Viewable’ Marketplace

    plus

    Viewability woes and fraudulent traffic continue to nag at digital marketers, but ad tech firm 33Across on Tuesday rolled out two new solutions that it contends will eliminate these concerns.

    Read Full Story
  • 05.12.15 | Business Wire

    The Real Platform Guarantees 100% Viewability & Blocks Fraud

    plus

    33Across today announced the launch of its Real Platform™, the first and only publisher traffic and monetization platform to guarantee the quality of its ads, verifying that impressions are in view and seen by humans, not bots. The platform includes two distinct marketplaces, Real Impact™ and Real Display™. Real Impact guarantees 100 percent viewability and fraud-free placements. Real Display also blocks suspicious traffic and delivers ads above the fold.

    Read Full Story
  • 05.12.15 | Venture Beat

    33Across guarantees that all its online ads will actually be seen

    plus

    33Across announced that it will start offering a 100% viewability and fraud-free block on it's high impact inventory.

    Read Full Story
  • 04.07.15 | BUSINESS WIRE

    33Across Expands Management Team, Appoints Industry Veteran Paul Bell as Chief Revenue Officer

    plus

    33Across, a publisher monetization and traffic platform, today announced the appointment of Paul Bell to chief revenue officer.

    Read Full Story
  • 03.16.15 | ClickZ

    Programmatic Fact vs. Fiction

    plus

    Programmatic myths abound in the buying world. Here's a closer look into the facts of programmatic.

    Read Full Story
  • 02.02.15 | ClickZ

    How Will We Get to 100% Viewability? Hint: Don’t Settle

    plus

    The industry needs to shoot for better viewability metrics, and until 100 percent viewability is the norm, set your own standards and don't settle.

    Read Full Story
  • 01.08.15 | ClickZ

    How to Navigate Programmatic Buying

    plus

    Programmatic buying can be confusing even to those who consider themselves pros. Here are a few guidelines to help demystify the world of programmatic.

    Read Full Story

2014 News

  • 12.08.14 | ClickZ

    2015 Publisher Predictions

    plus

    Let's make 2015 even better than 2014. Here are the top 5 areas where publishers should concentrate on including viewability, programmatic and battling bot traffic.

    Read Full Story
  • 10.14.14 | ClickZ

    Programmatic Predictions: Big Spenders, Big Surprises

    plus

    Programmatic isn't slowing down anytime soon. Here are some thoughts on how it will continue to grow and evolve in the last quarter of 2014.

    Read Full Story
  • 09.15.14 | ClickZ

    Publisher Tips for a Holiday Bonus

    plus

    As you prepare your Q4 strategies for the upcoming holiday season, there are three things to keep in mind: appraise your content, prepare for tablet shopping, and utilize programmatic.

    Read Full Story
  • 08.18.14 | ClickZ

    Beyond Banners: Two Steps Forward, Two Steps Back

    plus
  • 08.05.14 | ClickZ

    It’s Not You, It’s Me: How Publishers Can Avoid Breakups

    plus

    Here are "The New Rules of Publishing," which can help marketers understand how readers consume, endorse, and spread content through social channels and therefore increase their traffic and revenue.

    Read Full Story
  • 06.23.14 | ClickZ

    Publishers Prep for Programmatic

    plus

    With all of the changes and excitement in this new programmatic world, publishers must be proactive and take deliberate steps to develop new partnerships that upgrade their offerings and enable the next stage of monetization.

    Read Full Story
  • 05.17.14 | MediaPost

    Data Puts New Tynt On ‘Dark’ Social

    plus

    In what likely is the first visible peek into the behavior of consumers using so-called “dark social”media, some first-of-its-kind data suggests that strikingly different patterns are emerging in terms of the way people consume -- and share -- media in “peer-to-peer” vs. public social media outlets.

    Read Full Story
  • 04.28.14 | Business Wire

    33Across Captures Second Screen Social Activity

    plus

    33Across announced the launch of their newest Intent Signal Platform unit created specifically for the tablet. The new Intent Impact Unit captures signals from search and social content sharing to deliver relevant ads to tablet users.

    Read Full Story
  • 04.28.14 | ClickZ

    Effective Advertising: A Path Forward

    plus

    This column focuses on how on-page technical advances will create breakthrough advertising opportunities for both advertisers and publishers - truly better advertising.

    Read Full Story
  • 04.04.14 | The Make Good

    CEO of 33Across Sheds Light on Dark Social Activity

    plus

    Dark social activity, which refers to the untracked or unperformed social activity, is extremely important to consider when measuring the data on social media sites.

    Read Full Story
  • 03.31.14 | ClickZ

    The Case for a New Type of Premium Programmatic

    plus

    Premium programmatic brings enormous amounts of opportunity for advertisers, and could have a large effect on the search marketing ecosystem. Advertisers know that when it comes to programmatic, there is opportunity to be had. While programmatic continues to gain momentum, the campaigns that make a real splash are often custom campaigns, where the agency and brand work hand-in-hand with the publisher to map out a specific unit with specific capabilities that truly push the boundaries of standardized formats. These campaigns are often not only time-consuming, but also costly. But what if they didn't have to be? Enter the hybrid: premium programmatic.

    Read Full Story
  • 03.04.14 | Business Wire

    33Across Signs Project Nursery as 1 Millionth Publisher, Expands Reach and Scale of its Intent Signal Platform

    plus

    The Intent Signal Platform Delivers Incremental Revenue for Publishers by Enabling Advertising Triggered From Native Consumer Search and Share Actions

    Read Full Story
  • 03.03.14 | ClickZ

    How Capturing Consumer Intent Creates Better Advertising

    plus

    Targeting and retargeting were hot topics in 2013, as several companies made big strides in their ability to reach audiences through advanced modeling, shopping behaviors, geo-location, and social data. However, the next generation of innovation will not leverage massive data stores in the cloud - it will happen on-page, and in real time-without cookies. We call it intent targeting.

    Read Full Story
  • 02.23.14 | MediaPost

    Universal Truth

    plus

    What’s the biggest social network in the world? Careful, it’s a trick question. I started asking it about three years ago when I learned the answer from Tynt, a start-up that had stumbled upon a method for tracking what content is so important to us that we share it with others or keep it for ourselves. By tracking what we physically copy and paste from one digital medium to another -- text, images, video, links, various forms of code -- Tynt discovered that Facebook is not the social network.

    Read Full Story
  • 02.21.14 | Ad Age

    The Way Publishers Cash In Twitter Referrals Now (Hint: More Ads)

    plus

    Much bandwidth has been consumed discussing the effects of Facebook's recent algorithm change to favor sites offering "high quality" content. It's been said to hurt viral sites like Upworthy -- a notion the site's founders have denied -- while rewarding other publishers including Mental Floss. But little has been said on how publishers seeing a traffic bump actually make money from those additional eyeballs.

    Read Full Story
  • 02.20.14 | Business Wire

    33Across Launches the Intent Signal Platform, Introduces a New Class of Advertising

    plus

    Intent Signal Platform harnesses proprietary search and sharing signals from embedded code on more than 625,000 publishers to create new “In-View” ad units and enhanced audience performance.

    Read Full Story
  • 01.30.14 | Business Week

    33Across Momentum Continues with Key Strategy & Sales Hires

    plus

    “It's time to re-think the focus on optimizing just the ad-targeting technology that goes into delivering the ad and re-imagined.”

    Read Full Story
  • 01.06.14 | ClickZ

    History May Repeat Itself, But Not for Ad Tech

    plus

    It's time to re-think the focus on optimizing just the ad-targeting technology that goes into delivering the ad and re-imagine the ad itself.

    Read Full Story

2013 News

  • 10.14.13 | Direct Marketing News

    Smart Social Targeting ‘Once’ and For All

    plus

    33Across featured in DMNews for our successful partnership with SpotCo and ONCE on Broadway.

    Read Full Story
  • 07.15.13 | Market Wired

    33Across Selected by AlwaysOn as an AlwaysOn Global 250 Winner

    plus

    Recognized for Creating Technology Innovations for the Global Silicon Valley.

    Read Full Story
  • 05.05.13 | FOLIO: Magazine

    For Publishers, Social Media Trumps Search

    plus

    As a top referral source, social is expected to overtake search this year.

    Read Full Story
  • 04.29.13 | ClickZ

    Are Publishers Only Getting Social “Half Right?”

    plus

    While publishers are getting much better at using social media to distribute their content, many are struggling to understand the impact of this social activity.

    Read Full Story
  • 04.12.13 | ZDNet

    New research highlights that social sharing is driven by ego

    plus

    Why do we share links on social sites that our friends are not particularly interested in? And why do articles about fashion get a higher percentage of clicks than articles on business?

    Read Full Story
  • 04.03.13 | The Street

    Why No One Reads the Links You Send

    plus
  • 03.29.13 | Folio

    A Share Is One Thing, But Who’s Clicking Back?

    plus

    33Across study connects patterns between content sharing and clickbacks.

    Read Full Story
  • 03.29.13 | Fast Company

    If You Share This Article, You’re a Narcissist

    plus

    A new study links sharing of science articles online with ego-enhancing behavior.

    Read Full Story
  • 03.28.13 |

    New Research: Content Sharing Motivated Primarily by Ego

    plus

    33Across Study of 500 large U.S. publishers uncovers surprising findings on the content people share.

    Read Full Story
  • 03.28.13 | Business Insider

    CHART OF THE DAY: The Difference Between What You Share And What People Want To Read

    plus

    The stories people share aren't necessarily the stories their friends want to read, according to data from 33Across, which tracks links for online publications.

    Read Full Story
  • 03.13.13 | Reuters

    Tynt Wins Digiday’s 2013 “Best Publishing Technology Innovation” Award

    plus

    33Across Social Sharing Solutions Help Publishers Drive New Readership and Increased Traffic.

    Read Full Story
  • 03.11.13 |

    33Across Grows Executive Team with Orchid Burnside as New VP of Media Operations

    plus

    Social Sharing and Content Discovery Experts Strengthen Industry-Leading Team.

    Read Full Story
  • 03.04.13 | ClickZ

    Is Search About to Take a Backseat to Social for Publishers?

    plus

    Over the past 15 years - an eternity on the web - publishers have leaned heavily on SEO to drive traffic to their websites.

    Read Full Story
  • 02.26.13 |

    33Across Selected by AlwaysOn as an OnMedia Top 100 Winner

    plus

    Fourth Time Recognized as Industry Leading Social Advertising & Publishing Pioneer.

    Read Full Story
  • 01.05.13 | The Numerati

    When you cut and paste, 33across is watching

    plus

    I’m browsing my Facebook news feed on a Saturday morning, and I see that one of my old BusinessWeek colleagues has linked to an article...

    Read Full Story
  • 01.05.13 | MediaPost

    Tipping Point: SEO Transitions To Optimize Social Channels

    plus

    Content discovery has come a long way from the days of Jerry’s Guide to the World Wide Web. Time was, your average Internet user discovered new content through hierarchical guides and link aggregators, like the early versions of Yahoo and AOL.

    Read Full Story
  • 01.03.13 | Search Engine Watch

    Link Building the Right Way in 2013

    plus

    Link building has always been a risk:reward proposition. This continues to be true in 2013. What has changed over the years is the degree of risk associated with operating outside of the Google Webmaster Guidelines.

    Read Full Story

2012 News

  • 12.27.12 | Mediabistro

    Agency Spy: Thursday Morning Stir

    plus

    33Across co-founder/CEO Eric Wheeler offers his five predictions for online advertising in 2013.

    Read Full Story
  • 12.17.12 | Press Release

    33Across Continues Momentum—Appoints VP of East Coast Sales to Lead Deeper Brand Partnerships

    plus

    Ryan Ricci Taps His Vast Experience with CPG Brands to Further Propel Breakout Social Ad Tech Pioneer

    Read Full Story
  • 12.12.12 | Fast Company

    5 Predictions For Online Advertising

    plus

    Eric Wheeler, the CEO and cofounder of 33Across, on where the industry is headed in 2013.

    Read Full Story
  • 12.11.12 | 33Across

    33Across Winter 2012 Hackathon Winners Announced

    plus

    To honor the innovative roots of the company, 33Across hosts a semiannual hackathon event.

    Read Full Story
  • 12.09.12 | The Tech Hub

    Rob Taub Interviews 33Across CEO Eric Wheeler

    plus

    CEO of 33Across Eric Wheeler discusses his 20+ years in leading successful Internet Businesses.

    Read Full Story
  • 11.28.12 | Adweek

    Data Points: Copy That

    plus

    Despite sharing buttons, people are more likely to cut and paste.

    Read Full Story
  • 11.26.12 | Fast Company

    82% Of All Web Sharing Done Via Copy-And-Paste: Report

    plus

    A new study from web advertising giant 33Across indicates that copy-and-pasting, not share buttons, is still the most popular way of sharing web content.

    Read Full Story
  • 11.16.12 | eMarketer

    Copy And Paste Drives Sharing

    plus

    Copied content indicates what really engages—and what drives users off-site.

    Read Full Story
  • 11.15.12 | Digiday

    The Social Content Economy Isn’t Here Yet

    plus

    It’s become gospel that we’re moving from a search to a people-powered era where content is discovered increasingly through peer recommendation.

    Read Full Story
  • 11.15.12 | Business Insider

    CHART OF THE DAY: How People Share Content On The Web

    plus

    Despite the spread of thousands of different sharing buttons on the Web, the most popular way to share content is old fashioned copy and paste.

    Read Full Story
  • 11.15.12 | Publishing Executive

    FastStats: Publishing Industry Statistics You Can

    plus

    There's No Place Like Home. The great promise of mobile is that it is… mobile, which is why we hear so much about the potential for reaching audiences anytime and anywhere with stuff like location-based advertising.

    Read Full Story
  • 11.15.12 | Press Release

    Tynt Reveals 82% of All Content Sharing Online Occurs via Copy & Paste

    plus

    Tynt, the leader in sharing solutions for publishers and content creators, today disclosed research across thousands of web publishers.

    Read Full Story
  • 11.07.12 | MediaPost

    ‘Four More Years’

    plus

    No, that’s not what some Red, White & Blog readers are chanting today in anticipation of the column’s hiatus following this final 2012 post.

    Read Full Story
  • 10.24.12 | Press Release

    The Brand Graph™ Q3 2012 Category Insights Report

    plus

    33Across Q3 Brand Graph™ Research Reveals Spike in Video Viewership among CPG Consumer.

    Read Full Story
  • 10.24.12 | eMarketer

    CPG Consumers Up Online Video Viewing

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    Viewership of online videos in the CPG category was up sharply in Q3 2012 compared to the previous quarter, according to research from social and interest graph operator 33Across.

    Read Full Story
  • 10.23.12 | Venture Beat

    10 New York City startups we’re crazy about

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    VentureBeat’s been taking a close look at the New York City startup scene. You’ve seen our top New York City technology influencers, but we also want to spotlight the top 10 most interesting startups the city has to offer.

    Read Full Story
  • 10.04.12 | MediaPost

    Why Don’t We Pay Attention To Do-Not-Track?

    plus

    I can safely say that the session on online privacy wasn’t the best-attended offering at OMMA Social at Advertising Week on Tuesday.

    Read Full Story
  • 10.03.12 | MediaPost

    NBC News Kills The Demographic, Personifies Its Viewers Instead

    plus

    In a bid to shift advertisers and agencies away from what it claims is an archaic way of defining TV and video news audiences.

    Read Full Story
  • 09.26.12 | Politico

    Do-not-track settings are less than meets the eye

    plus

    Microsoft has enjoyed months of great press for its promise to make Do Not Track the default setting on its forthcoming iteration of Internet Explorer.

    Read Full Story
  • 09.26.12 | AdExchanger

    ‘Do Not Track’ Dysfunction: Industry, Privacy Advocates Appeal to FTC

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    Business and consumer privacy interests are flinging letters at the Federal Trade Commission, decrying what they see as shortcomings in the Worldwide Web Consortum.

    Read Full Story
  • 09.26.12 | Bloomberg TV

    ‘Brand Graph’ Predicts Your Next Customer

    plus

    33Across CEO Eric Wheeler discusses tracking social graphs for targeted marketing. He speaks with Deirdre Bolton on Bloomberg Television‘s “Money Moves.”

    Read Full Story
  • 09.24.12 | Harvard Business Review

    Metrics Are Easy; Insight Is Hard

    plus

    Big data is great. But we should consider that we've actually had more data than we can reasonably use for a while now.

    Read Full Story
  • 09.21.12 | NationalJournal

    Ad Industry, Privacy Advocates Spar Over ‘Do Not Track’

    plus

    Lawmakers and the Federal Trade Commission are being lobbied to intervene to help settle differences between some advertising industry representatives and privacy advocates.

    Read Full Story
  • 09.20.12 | CNET

    How ‘Do Not Track’ is poised to kill online growth

    plus

    A new “Do Not Track” policy could come out as soon as next year. So before it’s too late, we need to step back and consider what’s really at stake.

    Read Full Story
  • 09.18.12 | Digiday

    Time to Fight Anti-Tracking Forces

    plus

    More money than ever is flowing into online advertising: $8.4 billion in the first quarter of this year, according to the Interactive Advertising Bureau.

    Read Full Story
  • 09.18.12 | Business Insider

    How Microsoft’s ‘Do Not Track’ Policy Is A Mortal Threat To Ad Exchanges Like Facebook’s

    plus

    Facebook’s new FBX ad exchange could be “marginalized dramatically” — and the web ad exchange business generally could be destroyed.

    Read Full Story
  • 09.18.12 | eConsultancy

    Eight great free SEO and Google Analytics tools

    plus

    All SEOs have certain tools and tricks that they use to monitor their client's performance and that of their competitors.

    Read Full Story
  • 09.15.12 | TechCrunch

    Why You And Your Favorite Web Sites Will Feel The Pain If “Do Not Track” Passes

    plus

    Much has already been discussed in the media regarding the threat that the $300 billion advertising industry faces if Congress passes a strict interpretation of Do Not Track. Most of the discussion has focused on how “adtech” companies would get hurt: ad networks, third-party data providers, DSPs, and marketers.

    Read Full Story
  • 08.30.12 | MediaPost

    Quick, What’s The Largest Digital Social Media Platform In The World?

    plus

    What’s that you say, “Facebook?” Not even close. “YouTube,” closer, but still off by a mile. The largest digital social media platform in the world is (drumroll please) email.

    Read Full Story
  • 08.24.12 | Forbes

    Social Marketing Isn’t Just About Facebook

    plus

    Often it seems as if the only social marketing that matters is what happens on Facebook. Given its dominance, that's understandable. But it's also probably wrong.

    Read Full Story
  • 08.05.12 | SFGate

    Hires and promotions, August 5

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    33Across hired Michael Agostino as chief technology officer. Agostino was the entrepreneur-in-residence at Idealab, where he focused on new ventures in mobile and e-commerce.

    Read Full Story
  • 08.02.12 | Press Release

    Brand Graph™ Q2 Research Uncovers Link Between Audience Insights and Campaign Performance Across Eight Industries

    plus

    33Across Report Reveals Most Significant Behavioral Changes in Auto Category.

    Read Full Story
  • 08.02.12 | AdExchanger

    33Across Targets More Audience

    plus

    Saying it operates a social interest graph of over 1.25 billion users, data and media buying company 33across announced the launch of what it calls "social personas."

    Read Full Story
  • 08.02.12 | iMedia Connection

    The Digital Dispatch: News you missed

    plus

    33Across announced it has secured $13.1 million in new equity financing. In addition, the company appointed industry veteran Michael Agostino as its new CTO.

    Read Full Story
Media Contacts

33Across
Lisa Mollura
+1 646-606-2165
lisa.mollura@33across.com

FastStartPR for 33Across
Kathy Keating
+1 617-460-2702
kathy@faststartpr.com

AS SEEN ON

Eric

Wheeler

Chief Executive Officer & Co-Founder

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Eric is the Chief Executive Officer and co-founder of 33Across, a publisher monetization and traffic platform. He's a seasoned start-up entrepreneur and a pioneer in digital advertising, with a proven track record in creating products for marketers and publishers that increase revenue and uncover actionable insights. Under his leadership, 33Across has achieved numerous accolades, such as being named the 70th fastest growing companies in America and the 7th fastest growing company in New York by Inc. Magazine in 2013. 33Across has also been an AlwaysOn Media Top 100 Company for 4 consecutive years. Prior to 33Across, Eric was the CEO of Neo@Ogilvy and Executive Director of Ogilvy Interactive North America. Under his leadership, Ogilvy Interactive's revenue grew five-fold from 2003-2007. Eric was COO of Carat Interactive and co-founder and President/COO of Lot21, the award-winning digital agency that sold to Carat in 2002. Eric holds a BA in Political Science and Philosophy from Boston University.

David

Jacobs

Chief Operating Officer

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David is the Chief Operating Officer of 33Across. Prior to joining 33Across, Jacobs held several senior management roles at AOL. As senior vice president and general manager, he was responsible for the launch of AOL's Marketplace, a global supply side platform.  In this role, his responsibilities included managing third-party publisher partnerships and leading operations, sales, and account services teams in North America, Europe, and Japan. Previously he led the Advertising.com Publisher Network, which was the number one network for 60 consecutive months, as measured by ComScore. He also led Advertising.com’s earliest efforts in the programmatic space, overseeing its first Real-Time Bidding (RTB) platform partnerships and integrations. David is actively involved in the advertising community, having held leadership roles in key industry trade organizations.   David holds a B.S. in Business Administration from Penn State University.

Raviv

Shefet

Chief Financial Officer

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Raviv Shefet, a veteran in the finance field in the high tech industry, joined 33Across as the Chief Financial Officer with extensive financial experience. Prior to joining 33Across, Raviv was the Chief Financial Officer at WebCollage where he oversaw the financial and business operations functions. Upon growing WebCollage’s financial stability, he played a key role in their successful acquisition. Raviv also served as the Chief Financial Officer at Selway Partners/SCP and its portfolio companies, where he managed their finance and operations. During his tenure at Selway Partners, he lead two IPOs. Raviv earned a BA from The College of Management, Tel-Aviv and holds an MBA from Pace University.

Paul

Bell

Chief Revenue Officer

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Paul is the chief revenue officer at 33Across, bringing over 10 years of extensive digital media and data experience. Prior to joining 33Across, he was vice president, head of digital sales and channel management at IXI, a division of Equifax. There, he was responsible for building and managing client relationships by helping clients improve their digital marketing tactics to build profitable brands. During his tenure, he led a sales team to consistently achieve 50 percent year-over-year revenue growth. Prior to IXI, Bell was vice president of sales and business development at Divorce360.com, where he tripled site revenue within five months. His previous positions include sales roles at Bankrate.com, Credit Suisse and Bear Stearns. Paul holds a BS in Management from University of Massachusetts- Amherst.

Shyam

Kuttikkad

Chief Technology Officer

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Shyam is the Chief Technology Officer at 33Across, bringing over 20 years of software development and research experience and more than 12 years in engineering and technology leadership. Prior to 33Across, Shyam spent over six years at Yahoo! leading engineering teams responsible for many display advertising products and platforms, including ad servers, user data stores, Smart Ads, behavioral and contextual targeting, yield optimization, and ad inventory forecasting and management systems. Prior to Yahoo!, Shyam also held engineering management and software development roles at Tele Atlas (formerly Etak, now part of TomTom). He has patents awarded or pending in the fields of behavioral targeting and digital mapping automation and various publications. Shyam holds a BTech. in Electronics and Communications Engineering from the University of Calicut, India and an MS and a PhD in Electrical Engineering from the University of Maryland.

First Round Capital

First Round Capital is an early-stage venture capital firm. As seed-stage investors, we often provide a company's first outside capital – and typically invest alongside angel investors. Our typical initial investment in a company is around $500,000 – but we've gone both higher and lower. We're not afraid of investing in pre-revenue companies, and we understand the challenges of launching a new product. That's why we like to take an active role in the companies we invest in. First Round Capital invests nationally and has offices in San Francisco, New York and Philadelphia.

Flybridge Capital Partners

Flybridge Capital Partners is an early-stage venture capital firm whose mission is to assist entrepreneurs in growing innovative, global companies. With $560 million under management, the firm is focused on investing in consumer, energy, healthcare and information technology markets and is led by a team with domain expertise and more than half a century of combined experience in venture capital.

Greycroft

Greycroft Partners is a venture capital partnership, formed to invest in promising digital media companies. It serves the founders and investors who have chosen us as their partners, and help them to build large, successful businesses. Greycroft Partners portfolio companies benefit from active, hands-on assistance in all phases of expansion, including marketing, finance, and management development. With offices in New York and Los Angeles, Greycroft Partners also leverage an extensive network of media and technology industry connections to help its investees gain visibility, build strategic relationships, and successfully bring their products to market.

iNovia Capital

iNovia partners with exceptional entrepreneurs to build successful companies in high growth sectors. The team is comprised of entrepreneurs and sector experts focused on Mobile, Internet and Digital Media. iNovia has $275M under management across three funds.

Metamorphic Ventures

Metamorphic Ventures is a venture capital fund that invests in start-up and early-stage businesses exclusively in the digital media and transaction technology sectors.These technology companies tend to be cutting edge leaders in a highly focused market. Its digital media practice is primarily directed toward online and mobile advertising technologies, analytics, and tech enabled services. Metamorphic Ventures financial technology practice is primarily based on transaction processing services. It assists our entrepreneurs in many aspects of the venture needs, often from the founding stage onward, building their company to become profitable in a capital efficient manor while realizing excellent growth potential.

Panorama Capital

Invests in passionate entrepreneurs building leading companies in life sciences and technology. Founded in 2005 as the successor to the venture capital program of JPMorgan Partners, they take a hands on, highly collaborative approach to investing, bringing to bear the team’s extensive operating and investing experience to each portfolio company. The firm is managed by a seasoned group of life sciences and technology investors who collectively possess over 140 years of investment and industry experience. In addition to their extensive investing experience, they possesses broad experience as executives, entrepreneurs, engineers, and physicians. This collective experience a powerful combination of technical, entrepreneurial, operational, and transactional expertise to help foster the development of their portfolio companies.

QED Investors

QED Investors actively supports high-growth businesses that use information to compete – and win. While our support is tailored to the specific needs of each portfolio company, we typically provide a combination of both capital and capability. With operationally-oriented skills that we believe are both fundamentally applicable and broadly transferable, we enjoy working closely with a small set of carefully selected companies that range in size and style. But common to all of our partnerships is a shared conviction that information plays a decisive role in the success of the company, a mutual desire for a high degree of direct engagement, and a shared enthusiasm for xperimentation and learning.

Pelion Venture Partners

Pelion Venture Partners (formerly UV Partners) established in 1986 in Salt Lake City, Utah, is a leading early stage private equity investment group. Pelion helps entrepreneurs develop early-stage concepts into tomorrow's industry-leading Information Technology and Life Science companies. The partners possess diverse but highly complementary industry and investment backgrounds. They share a hands-on approach and work collaboratively on each portfolio company over the life of an investment thereby providing each company with a broad range of resources, experience, and knowledge.