News

SPOTLIGHT

The Case for a New Type of Premium Programmatic
03.31.14
ClickZ

Premium programmatic brings enormous amounts of opportunity for advertisers, and could have a large effect on the search marketing ecosystem. Advertisers know that when it comes to programmatic, there is opportunity to be had. While programmatic continues to gain momentum, the campaigns that make a real splash are often custom campaigns, where the agency and brand work hand-in-hand with the publisher to map out a specific unit with specific capabilities that truly push the boundaries of standardized formats. These campaigns are often not only time-consuming, but also costly. But what if they didn't have to be? Enter the hybrid: premium programmatic.

33Across Signs Project Nursery as 1 Millionth Publisher, Expands Reach and Scale of its Intent Signal Platform
03.04.14
Business Wire
The Intent Signal Platform Delivers Incremental Revenue for Publishers by Enabling Advertising Triggered From Native Consumer Search and Share Actions

33Across, a leading advertising technology company, today announced its first milestone since the launch of its Intent Signal Platform two weeks ago with the signing of its one millionth publisher partner, Project Nursery. Other premium publishers currently employing the Intent Signal Platform include the Kiplinger, Sports Illustrated and Time.

How Capturing Consumer Intent Creates Better Advertising
03.03.14
ClickZ

Targeting and retargeting were hot topics in 2013, as several companies made big strides in their ability to reach audiences through advanced modeling, shopping behaviors, geo-location, and social data. However, the next generation of innovation will not leverage massive data stores in the cloud - it will happen on-page, and in real time-without cookies. We call it intent targeting.

33Across Launches the Intent Signal Platform, Introduces a New Class of Advertising
02.20.14
Business Wire
Intent Signal Platform harnesses proprietary search and sharing signals from embedded code on more than 625,000 publishers to create new “In-View” ad units and enhanced audience performance

33Across, a leading advertising technology company, today launched the Intent Signal Platform for advertisers and publishers. The Intent Signal Platform identifies intent from billions of consumer search and sharing activities on more than 625,000 publishers to deliver breakthrough advertising experiences and enhanced modeled audience solutions.

33Across Momentum Continues with Key Strategy & Sales Hires
01.30.14
Business Wire
Leadership Additions Include Individuals from ValueClick, SocialVibe and Big Foot Consulting

33Across, a leading digital advertising technology company, today announced the appointment of four key additions to its strategic planning and sales teams.

33Across Expands Leadership Team With Hiring of Digital Media Veteran John Haskin as CMO
01.14.14
Business Wire
Additional New Hires Brought On To Drive Future Expansion of Company and Its New Technology Platform

33Across, a leading digital advertising technology company, today announced the appointment of John Haskin as Chief Marketing Officer, along with additional strategic new hires that will help drive the continued expansion and success of the company.

Tynt Wins Digiday’s 2013 “Best Publishing Technology Innovation” Award
03.13.13
33Across
33Across Social Sharing Solutions Help Publishers Drive New Readership and Increased Traffic

33Across, the leading social sharing and content discovery platform, announced that its Tynt publisher solution won “Best Publishing Technology Innovation” award last night at the Digiday Publishing Awards Gala hosted in New York City.

33Across Selected by AlwaysOn as an OnMedia Top 100 Winner
02.26.13
33Across
Fourth Time Recognized as Industry Leading Social Advertising & Publishing Pioneer

33Across, the leading social sharing and content discovery platform, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners.

33Across Winter 2012 Hackathon Winners Announced
12.11.12
33Across
Congratulations to this year’s hackathon champions!

To honor the innovative roots of the company, 33Across hosts a semiannual hackathon event.

Tynt Reveals 82% of All Content Sharing Online Occurs via Copy & Paste
11.15.12
Press Release

Tynt, the leader in sharing solutions for publishers and content creators, today disclosed research across thousands of web publishers.
Among other top findings, the data revealed that copy & paste is the most prevalent method by which users share text, images, and URLs across the web.

CPG Consumers Up Online Video Viewing
10.24.12
eMarketer
Online CPG audience increased video viewership 44% in Q3 2012

Viewership of online videos in the CPG category was up sharply in Q3 2012 compared to the previous quarter, according to research from social and interest graph operator 33Across.

33Across Picks Up $13.1M To Grow Its Big Data Social Graph, No Facebook Strings Attached
07.19.12
TechCrunch

Social ad targeting company 33Across, which claims to operate the world's biggest social graph covering over 1.25 billion users globally, has raised another $13.1 million in a Series C round of financing to further expand its services in the wider web -- specifically advertising territory that Facebook has yet to tackle.

CEO Eric Wheeler Presents
"Big Data + Social Graph" at SXSW
03.12.12
SXSW Interactive
Bloomberg West Interview with 33Across CEO Eric Wheeler
01.25.12
Bloomberg TV


33Across Expands Social Ad Targeting With Tynt Acquisition
01.25.12
Forbes

More than ever, advertising today is a game of Who Owns and Uses the Most Data. The social marketing analytics company 33Across this morning is adding a new treasure trove of data to its arsenal with the acquisition of Tynt, an analytics firm for publishers.

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RECENT STORIES

33Across Captures Second Screen Social Activity with Launch of Intent Impact Units for Tablet
04.09.14
Business Wire

33Across Data Shows a Spike in Tablet Social Sharing Activities During March Madness

CEO of 33Across Sheds Light on Dark Social Activity
04.04.14
The Make Good

Dark social activity, which refers to the untracked or unperformed social activity, is extremely important to consider when measuring the data on social media sites.

The Case for a New Type of Premium Programmatic
03.31.14
ClickZ

Premium programmatic brings enormous amounts of opportunity for advertisers, and could have a large effect on the search marketing ecosystem.

33Across Signs Project Nursery as 1 Millionth Publisher, Expands Reach and Scale of its Intent Signal Platform
03.04.14
Business Wire

The Intent Signal Platform Delivers Incremental Revenue for Publishers by Enabling Advertising Triggered From Native Consumer Search and Share Actions

How Capturing Consumer Intent Creates Better Advertising
03.03.14
ClickZ

Targeting and retargeting were hot topics in 2013, as several companies made big strides in their ability to reach audiences through advanced modeling, shopping behaviors, geo-location, and social data. However, the next generation of innovation will not leverage massive data stores in the cloud - it will happen on-page, and in real time-without cookies. We call it intent targeting.

Universal Truth
02.23.14
MediaPost

What’s the biggest social network in the world? Careful, it’s a trick question. I started asking it about three years ago when I learned the answer from Tynt, a start-up that had stumbled upon a method for tracking what content is so important to us that we share it with others or keep it for ourselves. By tracking what we physically copy and paste from one digital medium to another -- text, images, video, links, various forms of code -- Tynt discovered that Facebook is not the social network.

The Way Publishers Cash In Twitter Referrals Now (Hint: More Ads)
02.21.14
AdAge

Much bandwidth has been consumed discussing the effects of Facebook's recent algorithm change to favor sites offering "high quality" content. It's been said to hurt viral sites like Upworthy -- a notion the site's founders have denied -- while rewarding other publishers including Mental Floss. But little has been said on how publishers seeing a traffic bump actually make money from those additional eyeballs.

33Across Launches the Intent Signal Platform, Introduces a New Class of Advertising
02.20.14
Business Wire

Intent Signal Platform harnesses proprietary search and sharing signals from embedded code on more than 625,000 publishers to create new “In-View” ad units and enhanced audience performance

33Across Momentum Continues with Key Strategy & Sales Hires
01.30.14
Business Wire

Leadership Additions Include Individuals from ValueClick, SocialVibe and Big Foot Consulting.

33Across Expands Leadership Team With Hiring of Digital Media Veteran John Haskin as CMO
01.14.14
Business Wire

33Across, a leading digital advertising technology company, today announced the appointment of John Haskin as Chief Marketing Officer, along with additional strategic new hires that will help drive the continued expansion and success of the company.

History May Repeat Itself, But Not for Ad Tech
01.06.14
ClickZ

It's time to re-think the focus on optimizing just the ad-targeting technology that goes into delivering the ad and re-imagine the ad itself.

Smart Social Targeting 'Once' and For All
09.03.13
dmnews.com - Direct Marketing News

33Across featured in DMNews for our successful partnership with SpotCo and ONCE on Broadway.

33Across Taps Brett Lofgren as Chief Revenue Officer
07.15.13
Wall Street Journal - Market Watch

33Across, the leading social sharing and content discovery platform, today announced it has added Brett Lofgren to its executive team as Chief Revenue Officer.

33Across Selected by AlwaysOn as an AlwaysOn Global 250 Winner
07.15.13
Market Wired

Recognized for Creating Technology Innovations for the Global Silicon Valley.

Are Publishers Only Getting Social “Half Right”?
04.29.13
ClickZ

While publishers are getting much better at using social media to distribute their content, many are struggling to understand the impact of this social activity.

New research highlights that social sharing is driven by ego
04.12.13
ZDNet

Why do we share links on social sites that our friends are not particularly interested in? And why do articles about fashion get a higher percentage of clicks than articles on business?

Why No One Reads the Links You Send
04.03.13
The Street

You may be fooling some people with your highbrow, intellectual choice of shared Internet articles, photos or videos, but not 33Across.

If You Share This Article, You're a Narcissist
03.29.13
Fast Company

A new study links sharing of science articles online with ego-enhancing behavior.

A Share Is One Thing, But Who's Clicking Back?
03.29.13
Folio

33Across study connects patterns between content sharing and clickbacks.

CHART OF THE DAY: The Difference Between What You Share And What People Want To Read
03.28.13
Business Insider

The stories people share aren't necessarily the stories their friends want to read, according to data from 33Across, which tracks links for online publications.

New Research: Content Sharing Motivated Primarily by Ego
03.28.13
Press Release

33Across Study of 500 large U.S. publishers uncovers surprising findings on the content people share.

Tynt Wins Digiday’s 2013 “Best Publishing Technology Innovation” Award
03.13.13
Press Release

33Across Social Sharing Solutions Help Publishers Drive New Readership and Increased Traffic.

33Across Grows Executive Team with Orchid Burnside as New VP of Media Operations
03.11.13
Press Release

Social Sharing and Content Discovery Experts Strengthen Industry-Leading Team.

Is Search About to Take a Backseat to Social for Publishers?
03.04.13
ClickZ

Over the past 15 years - an eternity on the web - publishers have leaned heavily on SEO to drive traffic to their websites.

33Across Selected by AlwaysOn as an OnMedia Top 100 Winner
02.26.13
Press Release

Fourth Time Recognized as Industry Leading Social Advertising & Publishing Pioneer.

For Publishers, Social Media Trumps Search
02.05.13
FOLIO: Magazine

As a top referral source, social is expected to overtake search this year.

Tipping Point: SEO Transitions To Optimize Social Channels
01.05.13
MediaPost

Content discovery has come a long way from the days of Jerry’s Guide to the World Wide Web. Time was, your average Internet user discovered new content through hierarchical guides and link aggregators, like the early versions of Yahoo and AOL.

When you cut and paste, 33across is watching
01.05.13
The Numerati

I’m browsing my Facebook news feed on a Saturday morning, and I see that one of my old BusinessWeek colleagues has linked to an article...

Link Building the Right Way in 2013
01.03.13
Search Engine Watch

Link building has always been a risk:reward proposition. This continues to be true in 2013. What has changed over the years is the degree of risk associated with operating outside of the Google Webmaster Guidelines.

Agency Spy: Thursday Morning Stir
12.27.12
Mediabistro

33Across co-founder/CEO Eric Wheeler offers his five predictions for online advertising in 2013.

5 Predictions For Online Advertising
12.21.12
Fast Company

Eric Wheeler, the CEO and cofounder of 33Across, on where the industry is headed in 2013.

33Across Continues Momentum—Appoints VP of East Coast Sales to Lead Deeper Brand Partnerships
12.17.12
Press Release

Ryan Ricci Taps His Vast Experience with CPG Brands to Further Propel Breakout Social Ad Tech Pioneer

33Across Winter 2012 Hackathon Winners Announced
12.11.12
33Across

To honor the innovative roots of the company, 33Across hosts a semiannual hackathon event.

Rob Taub Interviews 33Across CEO Eric Wheeler
12.9.12
The Tech Hub

CEO of 33Across Eric Wheeler discusses his 20+ years in leading successful Internet Businesses.

Data Points: Copy That
11.28.12
Adweek

Despite sharing buttons, people are more likely to cut and paste.

82% Of All Web Sharing Done Via Copy-And-Paste: Report
11.26.12
Fast Company

A new study from web advertising giant 33Across indicates that copy-and-pasting, not share buttons, is still the most popular way of sharing web content.

Copy and Paste Drives Sharing
11.16.12
eMarketer

Copied content indicates what really engages—and what drives users off-site.

FastStats: Publishing Industry Statistics You Can
11.15.12
Publishing Executive

There's No Place Like Home. The great promise of mobile is that it is… mobile, which is why we hear so much about the potential for reaching audiences anytime and anywhere with stuff like location-based advertising.

CHART OF THE DAY: How People Share Content On The Web
11.15.12
Business Insider

Despite the spread of thousands of different sharing buttons on the Web, the most popular way to share content is old fashioned copy and paste.

The Social Content Economy Isn’t Here Yet
11.15.12
Digiday

It’s become gospel that we’re moving from a search to a people-powered era where content is discovered increasingly through peer recommendation.

Tynt Reveals 82% of All Content Sharing Online Occurs via Copy & Paste
11.15.12
Press Release

Tynt, the leader in sharing solutions for publishers and content creators, today disclosed research across thousands of web publishers.

‘Four More Years’
11.7.12
MediaPost

No, that’s not what some Red, White & Blog readers are chanting today in anticipation of the column’s hiatus following this final 2012 post.

CPG Consumers Up Online Video Viewing
10.24.12
eMarketer

Viewership of online videos in the CPG category was up sharply in Q3 2012 compared to the previous quarter, according to research from social and interest graph operator 33Across.

The Brand Graph™ Q3 2012 Category Insights Report
10.24.12
Press Release

33Across Q3 Brand Graph™ Research Reveals Spike in Video Viewership among CPG Consumer

10 New York City startups we’re crazy about
10.23.12
VentureBeat

VentureBeat’s been taking a close look at the New York City startup scene. You’ve seen our top New York City technology influencers, but we also want to spotlight the top 10 most interesting startups the city has to offer.

Why Don’t We Pay Attention To Do-Not-Track?
10.04.12
MediaPost

I can safely say that the session on online privacy wasn’t the best-attended offering at OMMA Social at Advertising Week on Tuesday.

NBC News Kills The Demographic, Personifies Its Viewers Instead
10.03.12
MediaPost

In a bid to shift advertisers and agencies away from what it claims is an archaic way of defining TV and video news audiences

‘Brand Graph’ Predicts Your Next Customer
09.26.12
Bloomberg TV

33Across CEO Eric Wheeler discusses tracking social graphs for targeted marketing. He speaks with Deirdre Bolton on Bloomberg Television‘s “Money Moves.”

‘Do Not Track’ Dysfunction: Industry, Privacy Advocates Appeal to FTC
09.26.12
AdExchanger

Business and consumer privacy interests are flinging letters at the Federal Trade Commission, decrying what they see as shortcomings in the Worldwide Web Consortum.

Do-not-track settings are less than meets the eye
09.26.12
Politico

Microsoft has enjoyed months of great press for its promise to make Do Not Track the default setting on its forthcoming iteration of Internet Explorer

Metrics Are Easy; Insight Is Hard
09.24.12
Harvard Business Review

Big data is great. But we should consider that we‘ve actually had more data than we can reasonably use for a while now.

Ad Industry, Privacy Advocates Spar Over ‘Do Not Track’
09.21.12
NationalJournal

Lawmakers and the Federal Trade Commission are being lobbied to intervene to help settle differences between some advertising industry representatives and privacy advocates

How ‘Do Not Track’ is poised to kill online growth
09.20.12
CNET

A new “Do Not Track” policy could come out as soon as next year. So before it’s too late, we need to step back and consider what’s really at stake.

Eight great free SEO and Google Analytics tools
09.18.12
eConsultancy

All SEOs have certain tools and tricks that they use to monitor their client's performance and that of their competitors.

How Microsoft’s ‘Do Not Track’ Policy Is A Mortal Threat To Ad Exchanges Like Facebook's
09.18.12
Business Insider

Facebook’s new FBX ad exchange could be “marginalized dramatically” — and the web ad exchange business generally could be destroyed

Time to Fight Anti-Tracking Forces
09.18.12
Digiday

More money than ever is flowing into online advertising: $8.4 billion in the first quarter of this year, according to the Interactive Advertising Bureau.

Why You And Your Favorite Web Sites Will Feel The Pain If “Do Not Track” Passes
09.15.12
TechCrunch

Much has already been discussed in the media regarding the threat that the $300 billion advertising industry faces if Congress passes a strict interpretation of Do Not Track. Most of the discussion has focused on how “adtech” companies would get hurt: ad networks, third-party data providers, DSPs, and marketers.

Social Marketing Isn't Just About Facebook
08.24.12
Forbes

Often it seems as if the only social marketing that matters is what happens on Facebook. Given its dominance, that's understandable. But it's also probably wrong.

Quick, What's The Largest Digital Social Media Platform In The World?
08.30.12
MediaPost

What’s that you say, “Facebook?” Not even close. “YouTube,” closer, but still off by a mile. The largest digital social media platform in the world is (drumroll please) email.

Hires and promotions, August 5
08.05.12
SFGate

33Across hired Michael Agostino as chief technology officer. Agostino was the entrepreneur-in-residence at Idealab, where he focused on new ventures in mobile and e-commerce.

The Digital Dispatch: News you missed
08.02.12
iMedia Connection

33Across announced it has secured $13.1 million in new equity financing. In addition, the company appointed industry veteran Michael Agostino as its new CTO.

33Across Targets More Audience
08.02.12
AdExchanger

Saying it operates a social interest graph of over 1.25 billion users, data and media buying company 33across announced the launch of what it calls "social personas."

Brand Graph™ Q2 Research Uncovers Link Between Audience Insights and Campaign Performance Across Eight Industries
08.02.12
Press Release

33Across Report Reveals Most Significant Behavioral Changes in Auto Category

NEWS ARCHIVE

2012

07.31.12
SiliconANGLE
07.19.12
Fortune
07.19.12
Dow Jones VentureWire
07.19.12
PandoDaily
07.19.12
peHUB
07.03.12
Investor's Business Daily
07.03.12
Mediabistro
06.21.12
Marketing Pilgrim
06.19.12
Media Business
05.18.12
Digital Media Wire
05.17.12
Business Insider
03.13.12
Mediapost
02.17.12
iMedia Connection
02.03.12
iMedia Connection
01.26.12
Daily Research News
01.25.12
Silicontap
01.01.12
Direct Marketing News

2011

11.30.11
iMedia Connection
10.26.11
iMedia Connection
10.06.11
MediaPost
10.05.11
Ad Age
08.25.11
DIGIDAY:DAILY
08.24.11
DIGIDAY:DAILY
07.26.11
Crain's New York

2010

12.02.10
Better Advertising
03.23.10
Press Release
01.14.10
Press Release

2009

12.08.09
iMedia Connection
12.09.09
First Round Capital
06.28.09
AdWeek
05.21.09
BusinessWeek
05.11.09
DM News

2008

12.15.08
The Altimeter
09.22.08
iMedia Connection
09.22.08
MediaPost
06.25.08
MIT Technology Review
06.03.08
VentureBeat
15.19.08
AdWeek
03.03.08
Press Release