33Across’ Real Impact Guarantee inventory includes a 100% viewability guarantee and pre-bid fraud blocking. The Real Impact Guarantee ensures that 33Across will cover the costs associated with applying Integral Ad Science’s Suspicious Activity Detection to block fraud on a pre-bid basis. Buyers whose impressions do not meet 33Across' 100% viewability guarantee on Real Impact ad units will receive a billing credit for 33Across media costs associated with the non-viewable impressions.
33Across’ Real Display Plus inventory is delivered above the fold with pre-bid fraud blocking. The Real Display above the fold inventory is based on publisher-reported placements and 33Across will cover the costs associated with applying Integral Ad Science’s Suspicious Activity Detection to block fraud on a pre-bid basis.
CONDITIONS: In order to receive the Real Impact Guarantee or Real Display Plus, buyers must purchase media through a pre-arranged 33Across Deal ID via the AppNexus platform. The reporting will be provided exclusively by Integral Ad Science, 33Across’ third party measurement vendor. The billing credit will be the buyer’s sole remedy and 33Across’ sole liability.
33Across has partnered with Integral Ad Science as its third-party vendor to provide pre-bid fraud blocking. 33Across is not liable for any errors or interruptions in the Integral Ad Science service.
Integral Ad Science data will be used to block fraudulent and suspicious inventory in a pre-bid manner and buyers can access this inventory through a 33Across Deal ID on AppNexus.
Integral Ad Science will be used to determine a viewability score by analyzing a statistically significant sample size of impressions per publisher site based on the total number of impressions run through the 33Across’ platform. The Viewability score will be applied to each Deal ID. If viewability is less than 100% in any billing cycle, 33Across will credit the difference to the buyer. (Note: The viewability guarantee does not apply to mobile inventory). See example below.
|Site||Impressions||eCPM||Media Cost||Non-Viewable||Media Credit||Viewable Weighted Avg|
|Site||Impressions||eCPM||Media Cost||Non-Viewable||Media Credit||Viewable Weighted Avg|
Buyers are eligible for a credit if the viewability score based on the advertiser’s display impression volume does not meet the Real Impact Guarantee standard during a billing cycle. Reports supplied to 33Across directly from its integration with Integral Ad Monitoring Pixel will be used to calculate the eligible credits. Reports supplied to a buyer from Integral Ad Science or another third party vendor will not be used for the credit calculation.
Buyers will receive a billing credit for 33Across’ media costs associated with non-viewable impressions. The credit will be issued in the form of a check from 33Across, Inc. paid directly to AppNexus on behalf of the Buyer. 33Across will consolidate buyer credits until a $100 minimum is reached over a consecutive 12 month period before a check is issued. If the credit is under $100 for a period of 12 months, the credit will be eliminated.
All decisions about billing credits will be made in 33Across’ sole and absolute discretion. 33Across reserves the right to modify or cancel the Program or these Terms and Conditions upon notice to buyer or by notice posted to the 33Across website.
Chief Executive Officer & Co-Founder
Eric is the Chief Executive Officer and co-founder of 33Across, a publisher monetization and traffic platform. He's a seasoned start-up entrepreneur and a pioneer in digital advertising, with a proven track record in creating products for marketers and publishers that increase revenue and uncover actionable insights. Under his leadership, 33Across has achieved numerous accolades, such as being named the 70th fastest growing companies in America and the 7th fastest growing company in New York by Inc. Magazine in 2013. 33Across has also been an AlwaysOn Media Top 100 Company for 4 consecutive years. Prior to 33Across, Eric was the CEO of Neo@Ogilvy and Executive Director of Ogilvy Interactive North America. Under his leadership, Ogilvy Interactive's revenue grew five-fold from 2003-2007. Eric was COO of Carat Interactive and co-founder and President/COO of Lot21, the award-winning digital agency that sold to Carat in 2002. Eric holds a BA in Political Science and Philosophy from Boston University.
Chief Operating Officer
David is the Chief Operating Officer of 33Across. Prior to joining 33Across, Jacobs held several senior management roles at AOL. As senior vice president and general manager, he was responsible for the launch of AOL's Marketplace, a global supply side platform. In this role, his responsibilities included managing third-party publisher partnerships and leading operations, sales, and account services teams in North America, Europe, and Japan. Previously he led the Advertising.com Publisher Network, which was the number one network for 60 consecutive months, as measured by ComScore. He also led Advertising.com’s earliest efforts in the programmatic space, overseeing its first Real-Time Bidding (RTB) platform partnerships and integrations. David is actively involved in the advertising community, having held leadership roles in key industry trade organizations. David holds a B.S. in Business Administration from Penn State University.
Chief Financial Officer
Raviv Shefet, a veteran in the finance field in the high tech industry, joined 33Across as the Chief Financial Officer with extensive financial experience. Prior to joining 33Across, Raviv was the Chief Financial Officer at WebCollage where he oversaw the financial and business operations functions. Upon growing WebCollage’s financial stability, he played a key role in their successful acquisition. Raviv also served as the Chief Financial Officer at Selway Partners/SCP and its portfolio companies, where he managed their finance and operations. During his tenure at Selway Partners, he lead two IPOs. Raviv earned a BA from The College of Management, Tel-Aviv and holds an MBA from Pace University.
Chief Revenue Officer
Paul is the chief revenue officer at 33Across, bringing over 10 years of extensive digital media and data experience. Prior to joining 33Across, he was vice president, head of digital sales and channel management at IXI, a division of Equifax. There, he was responsible for building and managing client relationships by helping clients improve their digital marketing tactics to build profitable brands. During his tenure, he led a sales team to consistently achieve 50 percent year-over-year revenue growth. Prior to IXI, Bell was vice president of sales and business development at Divorce360.com, where he tripled site revenue within five months. His previous positions include sales roles at Bankrate.com, Credit Suisse and Bear Stearns. Paul holds a BS in Management from University of Massachusetts- Amherst.
Chief Technology Officer
Shyam is the Chief Technology Officer at 33Across, bringing over 20 years of software development and research experience and more than 12 years in engineering and technology leadership. Prior to 33Across, Shyam spent over six years at Yahoo! leading engineering teams responsible for many display advertising products and platforms, including ad servers, user data stores, Smart Ads, behavioral and contextual targeting, yield optimization, and ad inventory forecasting and management systems. Prior to Yahoo!, Shyam also held engineering management and software development roles at Tele Atlas (formerly Etak, now part of TomTom). He has patents awarded or pending in the fields of behavioral targeting and digital mapping automation and various publications. Shyam holds a BTech. in Electronics and Communications Engineering from the University of Calicut, India and an MS and a PhD in Electrical Engineering from the University of Maryland.
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