3 Tips to Drive Memorial Day Campaign ROI

May 3, 2018Blog, Featured

Summer’s unofficial start is upon us. Before you fire up the grill or hit the beach, make sure you have the right approach to add some extra sizzle to your holiday campaigns. With retail traffic increasing 73% during the summer holiday season, now is the perfect time to focus on strategies for quickly reaching and influencing online…

Breaking The Cycle: 3 Pillars For Progress

April 23, 2018Blog, Featured, News

For years, the digital advertising industry settled into a predictable pattern. Let’s call it SBLR for short: Soul Searching, Big Speech (typically at the IAB or ANA annual meeting), Little Industry Action, Repeat. Not much progress was made toward cleaning-up programmatic advertising or even defining what “cleaning-up” actually meant….

Successfully Monetizing in a World of Better Ads

February 15, 2018Blog

We’re sure you’ve heard the news. Starting Thursday, February 15, Google will begin to block ads deemed intrusive by the Better Ads Coalition (CBA). After surveying over 25,000 Internet users, the CBA determined…