about

COMPANY

33Across is the leading social sharing and content discovery platform, with over 400 Fortune 1000 brands and 625,000 premium publisher partners. The company’s technology and tools create innovative opportunities for marketers and publishers to react to what is read, shared, and purchased in real-time. 33Across has offices in 10 cities including New York, San Francisco, Sunnyvale, Salt Lake City, Chicago, and Boston.

THE NAME

The toughest crossword puzzles can be solved if you decipher a large horizontal word in the middle of the puzzle. In many difficult puzzles these are often around 32 or 33 across. 33Across unlocks the puzzle of social connections.

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MANAGEMENT

Eric Wheeler, CEO & Co-Founder

Eric is the Chief Executive Officer and co-founder of 33Across, bringing 20 years of experience leading successful Internet businesses to 33Across. Prior to 33Across, he was the CEO of Neo@Ogilvy and Executive Director of Ogilvy Interactive North America. Under his leadership, Ogilvy Interactive's revenue grew five-fold from 2003-2007 working with leading brands including IBM, American Express, TD Ameritrade, Cisco, and Yahoo!. Eric was COO of Carat Interactive and co-founder and President/COO of Lot21, the award-winning digital agency that sold to Carat in 2002. Eric's career includes leadership positions at CNET, Young & Rubicam, and Anderson & Lembke in San Francisco. Eric holds a BA in Political Science and Philosophy from Boston University.

Greg Levitt, GM Publisher Solutions & Co-Founder

Greg is Co-founder and General Manager of Publisher Solutions, bringing 15 years of experience scaling digital and offline media businesses to 33Across. Prior to 33Across, Greg led business development at Yahoo! Finance, where he secured multi-million dollar partnerships with CNBC and Bankrate, and set the M&A strategy. Prior to Yahoo!, Greg managed a marketing team at Primedia that generated over $80MM in magazine retail sales and led corporate development for 24/7 Real Media Europe. Greg has a BA in International Relations from Brown University and an MBA from Columbia University.

Michael Agostino, CTO

Michael is the Chief Technology Officer of 33Across responsible for the company’s technology vision, strategy, development, and technical operations. Prior to joining 33Across, Michael was an Entrepreneur-in-Residence at Idealab where he worked on new ventures in mobile and e-commerce. Previously, Michael served as CTO of Snap Technologies, a Mayfield/Idealab backed contextual-advertising technology startup. From 1998 to 2004, he directed profitable technology investments for Vulcan Capital, owned by Microsoft co-founder, Paul Allen. Michael was the co-creator of the search engine for Infoseek, one of the first portals on the web. He also co-founded two companies including EmailLabs which was acquired by Lyris. Michael’s career encompasses product and development roles, beginning at Xerox Palo Alto Research Center (PARC). He holds a BS in Computer Science from California Polytechnic University, San Luis Obispo.

P. Eric Krauss, CFO

P. Eric Krauss is the Chief Financial Officer, bringing over 20 years of financial and operations leadership to 33Across. Most recently, Eric was a contract CFO to several technology companies, including 33Across, where he led the company's efforts to acquire Tynt. Prior to that, Eric served as Chief Financial Officer at Action Sports, an online video company, and Avidyne, an avionics company. He has also held senior positions at a venture capital firm and Continental Cablevision, where he was involved in its acquisition by US West. He currently serves on the boards of directors of MediaNews Group and the New England Aquarium. Krauss graduated from Dartmouth College with a BA in Mathematics and Economics.

Chung Cheong, Chief Product Officer

Chung joins 33Across from AT&T Interactive, where he was VP, Advertising and Publisher Products, and led a team of 60 product managers, business managers, and UX/Designers that built the largest local interactive advertising business as ranked by revenue and the industry's leading mobile-local ad network. Prior to AT&T Interactive, Chung led Product and Analytics for social-mobile startup, Jaxtr, which was acquired by Sabse Technologies in 2009. His earlier experience includes product leadership roles at eBay and Elance, and management consulting with the Boston Consulting Group. Chung holds an MBA from MIT Sloan and a BS in Statistics and Economics from the University of Auckland.

Orchid Burnside, VP Media Operations

Prior to joining 33Across, Orchid was Head of Digital Operations for Hearst Magazines Digital Media. There, she was responsible for architecting the Hearst Audience Exchange that represented the consolidation of Hearst’s audience data for multiple Hearst corporate units including Magazines, Newspaper, Entertainment, and Broadcast on to one platform for strategic company-wide initiatives. Pervious to Hearst, Burnside was Senior Director of Advertising Operations & Strategy for BET Networks within the Digital Group. Burnside has also served in management roles at other leading digital companies including Everyday Health, Singer Direct (an Omnicom Media Group Company) and Multimedia Solutions. Orchid holds a BA in Business Administration from NYU and a CTAM from Harvard Business School.

Shyam Kuttikkad, VP Engineering

Shyam is Vice President of Engineering at 33Across, bringing over 20 years of software development and research experience and more than 12 years in engineering and technology leadership. Prior to 33Across, Shyam spent over six years at Yahoo! leading engineering teams responsible for many display advertising products and platforms, including ad servers, user data stores, Smart Ads, behavioral and contextual targeting, yield optimization, and ad inventory forecasting and management systems. Prior to Yahoo!, Shyam also held engineering management and software development roles at Tele Atlas (formerly Etak, now part of TomTom). He has patents awarded or pending in the fields of behavioral targeting and digital mapping automation and various publications. Shyam holds a BTech. in Electronics and Communications Engineering from the University of Calicut, India and an MS and a PhD in Electrical Engineering from the University of Maryland.

Pedro Mejia, VP Finance

Pedro is Vice President of Finance for 33Across, bringing over a decade of experience in finance and business management to the company. In his broad capacity as VP of Finance, Pedro oversees multiple facets of the organization, such as finance, facilities, and HR, while also providing commercial and strategic partnership to the executive team. Prior to 33Across, he held various senior financial roles at Sudler & Hennessy, DraftFCB, and most recently as Partner, Client Finance Manager at Neo@Ogilvy. While at Neo@Ogilvy, Pedro successfully managed a client-facing finance team that drove improved revenue, profitability, and working capital across an impressive roster of leading clients. Pedro holds a BA in Business Administration from Bernard Baruch College.

Ryan Ricci, VP Sales East Coast

Ryan brings a decade of vast sales and management experience to 33Across. Prior to joining 33Across, Ryan was formerly the National Sales Director at Tremor Video, the largest online video network, where he spent over four years driving strategic partnerships with major global CPG brands and agencies, such as Coca Cola, Kraft, Mars Wrigley, and Diageo, and developing the company’s category specific strategies for inventory, pricing, ad formats, research, and marketing. Prior Tremor, Ryan worked at Burst media, a niche online ad network, and at Christal Radio, a subsidiary of Clear Channel. Ryan holds a BA in Business Management Sports Marketing from the Isenberg School of Management at the University of Massachusetts at Amherst.

Steven Stein, VP Sales West Coast and Midwest

Steven has over 10 of experience years in sales, most recently joining 33Across after two years at Sojern, selling the travel audience to brands, such as Disney, MGM, Hilton, Universal Studios, and Oracle. Upon building this rich roster of clients, Steven then established the endemic tourism vertical for a global territory as the General Manager of Tourism Advertising. In this role, Steven worked with France, California, Texas, and Mexico tourism boards to measure online display success through the purchase funnel via online ticket transactions. Prior to Sojern, Steven served as Direct of West Coast Sales at ContextWeb, where he managed a team of sellers offering a contextual ad exchange solution. Steven holds a BSBA in Marketing from the University of Delaware.

INVESTORS

First Round Capital

First Round Capital is an early-stage venture capital firm. As seed-stage investors, we often provide a company's first outside capital – and typically invest alongside angel investors. Our typical initial investment in a company is around $500,000 – but we've gone both higher and lower. We're not afraid of investing in pre-revenue companies, and we understand the challenges of launching a new product. That's why we like to take an active role in the companies we invest in. First Round Capital invests nationally and has offices in San Francisco, New York and Philadelphia.

Flybridge Capital Partners

Flybridge Capital Partners is an early-stage venture capital firm whose mission is to assist entrepreneurs in growing innovative, global companies. With $560 million under management, the firm is focused on investing in consumer, energy, healthcare and information technology markets and is led by a team with domain expertise and more than half a century of combined experience in venture capital.   flybridge.com

Greycroft

Greycroft Partners is a venture capital partnership, formed to invest in promising digital media companies. It serves the founders and investors who have chosen us as their partners, and help them to build large, successful businesses. Greycroft Partners portfolio companies benefit from active, hands-on assistance in all phases of expansion, including marketing, finance, and management development. With offices in New York and Los Angeles, Greycroft Partners also leverage an extensive network of media and technology industry connections to help its investees gain visibility, build strategic relationships, and successfully bring their products to market. Learn more at greycroftpartners.com/

iNovia Capital

iNovia partners with exceptional entrepreneurs to build successful companies in high growth sectors. The team is comprised of entrepreneurs and sector experts focused on Mobile, Internet and Digital Media. iNovia has $275M under management across three funds. For more information, visit inovia.vc or follow iNovia on Twitter at www.twitter.com/iNovia.

Metamorphic Ventures

Metamorphic Ventures is a venture capital fund that invests in start-up and early-stage businesses exclusively in the digital media and transaction technology sectors.These technology companies tend to be cutting edge leaders in a highly focused market. Its digital media practice is primarily directed toward online and mobile advertising technologies, analytics, and tech enabled services. Metamorphic Ventures financial technology practice is primarily based on transaction processing services. It assists our entrepreneurs in many aspects of the venture needs, often from the founding stage onward, building their company to become profitable in a capital efficient manor while realizing excellent growth potential. Learn more at metamorphic.vc

Panorama Capital

Panorama Capital invests in passionate entrepreneurs building leading companies in life sciences and technology. Founded in 2005 as the successor to the venture capital program of JPMorgan Partners, they take a hands on, highly collaborative approach to investing, bringing to bear the team’s extensive operating and investing experience to each portfolio company. The firm is managed by a seasoned group of life sciences and technology investors who collectively possess over 140 years of investment and industry experience. In addition to their extensive investing experience, they possesses broad experience as executives, entrepreneurs, engineers, and physicians. This collective experience gives Panorama Capital a powerful combination of technical, entrepreneurial, operational, and transactional expertise to help foster the development of their portfolio companies. Learn more at panoramacapital.com

Pelion Venture Partners

Pelion Venture Partners (formerly UV Partners) established in 1986 in Salt Lake City, Utah, is a leading early stage private equity investment group. Pelion helps entrepreneurs develop early-stage concepts into tomorrow's industry-leading Information Technology and Life Science companies. The partners possess diverse but highly complementary industry and investment backgrounds. They share a hands-on approach and work collaboratively on each portfolio company over the life of an investment thereby providing each company with a broad range of resources, experience, and knowledge. For more information, visit www.pelionvp.com

QED Investors

QED Investors actively supports high-growth businesses that use information to compete – and win. While our support is tailored to the specific needs of each portfolio company, we typically provide a combination of both capital and capability. With operationally-oriented skills that we believe are both fundamentally applicable and broadly transferable, we enjoy working closely with a small set of carefully selected companies that range in size and style. But common to all of our partnerships is a shared conviction that information plays a decisive role in the success of the company, a mutual desire for a high degree of direct engagement, and a shared enthusiasm for experimentation and learning.   qedinvestors.com

Angel Investors

33Across is backed by prominent angel investors, including Dave Morgan, Andy Bozhardt and Great Oaks Venture Capital, Steve Gatfield, Jeff Fluhr, David Rose, and Shelby Bonnie.